Campaign Strategy & A/B Testing
We've been busy building the campaign creation features you've been asking for. Two big updates are rolling out today that'll transform how you create and optimize campaigns.
Campaign Strategy - More visualisation, more control
We've completely revamped the Campaign Strategy section with three powerful sections that work together:
Audience Size - shows roughly how many users you're targeting before you launch with an indicator for the most ideal size.
Chain Targeting - lets you exclude users you don't want. Target "All Arbitrum users except those who've used X protocol."
Optimize Your CPTx - Our new cost visualizer is the star of the show. It reveals the golden rule of Specify: More specific targeting = Less competition = Lower CPTx. Watch in real-time as narrowing your audience reduces your costs while maintaining effectiveness.
The magic happens when these three work together - you can see your audience size, refine with exclusions, and watch your optimal CPTx drop as you get more specific. It's like having x-ray vision for your campaign performance.
2. A/B Testing
Test different ad creatives side-by-side to see what resonates with your audience. No more guessing which message works best - let the data decide.
Why This Matters
The new Campaign Strategy visualizations solve the biggest challenge in web3 advertising: finding the sweet spot between reach and cost. Now you can:
Start broad to see total market size
Add exclusions to target your ideal users
Watch your CPTx optimize in real-time
Launch with confidence knowing exactly what you'll pay
What's Next? 👀
Publisher Dashboard Upgrades - We're improving publisher tools to expand our network. More publishers = more scale for you. (Psst... referral program coming soon!)
Quality Advertiser Multiplier - High-quality advertisers will get an effectiveness boost at no extra cost. Our way of rewarding great campaigns.
Plus: Enhanced reporting, efficiency metrics, and performance analysis tools.
Get Started
Everything's live in your dashboard now. Head to Campaign Strategy to see the new visualizations in action, then test your best creatives with A/B testing.
Happy campaigning! Remember - you only pay for results 🎯