Changelog

See the latest feature releases, product improvements and bug fixes.

June 23, 2025

Referral Program Launch

Release

Referral Program 💰

Earn commissions for connecting quality partners

Publishers: Earn 20% of their ad revenue (up to $10k per referral)

Advertisers: Earn 10% of their ad spend (up to $5k per referral)

  • Stack referrals

  • 12-month commission period from first activity

  • Quarterly payouts in fiat or crypto

Bottom line: Generous rewards for quality referrals

June 23, 2025

Referral Program Launch

Release

Referral Program 💰

Earn commissions for connecting quality partners

Publishers: Earn 20% of their ad revenue (up to $10k per referral)

Advertisers: Earn 10% of their ad spend (up to $5k per referral)

  • Stack referrals

  • 12-month commission period from first activity

  • Quarterly payouts in fiat or crypto

Bottom line: Generous rewards for quality referrals

June 23, 2025

Referral Program Launch

Release

Referral Program 💰

Earn commissions for connecting quality partners

Publishers: Earn 20% of their ad revenue (up to $10k per referral)

Advertisers: Earn 10% of their ad spend (up to $5k per referral)

  • Stack referrals

  • 12-month commission period from first activity

  • Quarterly payouts in fiat or crypto

Bottom line: Generous rewards for quality referrals

June 7, 2025

Campaign Strategy & A/B Testing

Advertising

Release

What's new:

Campaign Strategy

  • Audience sizing shows reach before you launch

  • Chain targeting now supports exclusions

  • CPTx optimizer reveals the sweet spot between cost and scale

A/B Testing

Be creative, experiment and learn. Creative A/B testing support in creation and analytics

June 7, 2025

Campaign Strategy & A/B Testing

Advertising

Release

What's new:

Campaign Strategy

  • Audience sizing shows reach before you launch

  • Chain targeting now supports exclusions

  • CPTx optimizer reveals the sweet spot between cost and scale

A/B Testing

Be creative, experiment and learn. Creative A/B testing support in creation and analytics

June 7, 2025

Campaign Strategy & A/B Testing

Advertising

Release

What's new:

Campaign Strategy

  • Audience sizing shows reach before you launch

  • Chain targeting now supports exclusions

  • CPTx optimizer reveals the sweet spot between cost and scale

A/B Testing

Be creative, experiment and learn. Creative A/B testing support in creation and analytics

May 13, 2025

Specify V1 Live Now

Advertising

Publishing

Release

What's new:

Specify is now open to everyone — No waitlists, no closed betas

  • Sign up and start using immediately

  • Free to join for both advertisers and publishers

  • Built for everyone from solo devs to established projects

For Advertisers — Performance-based web3 advertising

  • Create targeted campaigns directly from the dashboard

  • Pay only for actual on-chain conversions (not clicks or impressions)

  • Track campaign performance with clear conversion analytics

For Publishers — Monetize your web3 app

  • SDK implementation in under 10 minutes

  • Seamless integration with your existing product

  • Direct support for optimization and placement

Design & Philosophy — Simple by design

  • Minimal UI focused on functionality

  • Start lean, grow based on your feedback

  • Everything built to be intuitive and straightforward

Bottom line: The first truly open web3 ad platform where you only pay for results

May 13, 2025

Specify V1 Live Now

Advertising

Publishing

Release

What's new:

Specify is now open to everyone — No waitlists, no closed betas

  • Sign up and start using immediately

  • Free to join for both advertisers and publishers

  • Built for everyone from solo devs to established projects

For Advertisers — Performance-based web3 advertising

  • Create targeted campaigns directly from the dashboard

  • Pay only for actual on-chain conversions (not clicks or impressions)

  • Track campaign performance with clear conversion analytics

For Publishers — Monetize your web3 app

  • SDK implementation in under 10 minutes

  • Seamless integration with your existing product

  • Direct support for optimization and placement

Design & Philosophy — Simple by design

  • Minimal UI focused on functionality

  • Start lean, grow based on your feedback

  • Everything built to be intuitive and straightforward

Bottom line: The first truly open web3 ad platform where you only pay for results

May 13, 2025

Specify V1 Live Now

Advertising

Publishing

Release

What's new:

Specify is now open to everyone — No waitlists, no closed betas

  • Sign up and start using immediately

  • Free to join for both advertisers and publishers

  • Built for everyone from solo devs to established projects

For Advertisers — Performance-based web3 advertising

  • Create targeted campaigns directly from the dashboard

  • Pay only for actual on-chain conversions (not clicks or impressions)

  • Track campaign performance with clear conversion analytics

For Publishers — Monetize your web3 app

  • SDK implementation in under 10 minutes

  • Seamless integration with your existing product

  • Direct support for optimization and placement

Design & Philosophy — Simple by design

  • Minimal UI focused on functionality

  • Start lean, grow based on your feedback

  • Everything built to be intuitive and straightforward

Bottom line: The first truly open web3 ad platform where you only pay for results

March 1, 2025

Pilot Campaign Results

Advertising

Pilot Campaign Performance Highlights

The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀


March 1, 2025

Pilot Campaign Results

Advertising

Pilot Campaign Performance Highlights

The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀


March 1, 2025

Pilot Campaign Results

Advertising

Pilot Campaign Performance Highlights

The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀


February 2, 2025

Specify's Stealth Launch

Events

Stealth Launch & Conference Circuit

Specify Emerges from Stealth Mode 🚀

Conference Circuit: Hong Kong & Denver 🌏🏔️


February 2, 2025

Specify's Stealth Launch

Events

Stealth Launch & Conference Circuit

Specify Emerges from Stealth Mode 🚀

Conference Circuit: Hong Kong & Denver 🌏🏔️


February 2, 2025

Specify's Stealth Launch

Events

Stealth Launch & Conference Circuit

Specify Emerges from Stealth Mode 🚀

Conference Circuit: Hong Kong & Denver 🌏🏔️


January 29, 2025

Pilot Campaign Program

Publishing

Advertising

Announcing: Specify Pilot Campaign Program

Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.

January 29, 2025

Pilot Campaign Program

Publishing

Advertising

Announcing: Specify Pilot Campaign Program

Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.

January 29, 2025

Pilot Campaign Program

Publishing

Advertising

Announcing: Specify Pilot Campaign Program

Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.

©

2025

The Internet Community Company. All rights reserved.

©

2025

The Internet Community Company. All rights reserved.

©

2025

The Internet Community Company. All rights reserved.