v0.4 - what's new:

Browser Caching

For publishers that call specify.serve() from frontend web applications you now have built in caching to improve ad serving efficeincy!

Simply enable the feature and you can now call serve without even passing a wallet address.

Perfect for times when a user's wallet connection may have timed out but we still want to serve them a relevant ad.

Best part, no cookies 🍪

For over a month we've been in refactor mode for a lot of specify.

We won't go into too many details because a lot of it's special sauce and frankly it can be a little bit boring and way too technical.

But essentially what days for me (Ross) and my cofounder Madusha looked like was hopping on a call and continuing yesterdays debugging and improvements work.

But the hard work has paid off. Not only is Specify way more stable but it's also way more efficient. We ended up rebuilding multiple campaigns from the past two months - some had decreases but the big important part is that our newest campaigns running on multiple publishers got more efficient.

Specify is harder (breaks less)

Specify is better (more accurate data)

Specify is faster (ad serve times are faster)

Specify is stronger (more conversions)

The very beginning of specify was it's targeting system. To those not familiar that's targeting ads to users based on the apps they've previously used onchain.

The USP however quickly changed more towards CPTx and billing advertisers for real results, but ultimately that's only possible if we have great targeting.

So, although simple at first glance this advanced analytics feature is the start of taking a deeper look back into our targeting and how we can make it even better.

The effectiveness score is relative to overall campaign performance and considers the overall size of the potential audience for a given project. As you can see in the example this highlights how bigger projects may get more conversions overall but ultimately are not efficient.
For projects with unlimited budget this is no problem, but for those looking for efficient use of advertising dollars it's an essential look into performance that can be used for future campaigns.

As we move into Specify's phase 2 we are expanding our publisher network, greatly increasing the scale and importantly the number of locations showing users Specify powered ads.

What's new:

Image formats:

We've got two new formats; long banner and mobile banner.

And alongside a much requested ad creatives guide covering these changes in more detail.

Ad Preview

See your ads exactly as others will, this is an important one

Publisher Improvements Preview

SDK Update 📱
Enhanced SDK with more creative formats, support for multiple addresses per serve and improved campaign creation flows

Publisher Moderation Tools 🛡️
Complete content control with auto-pilot blacklisting or take-control whitelisting

• Real-time keyword filtering

• Live ad blocking dashboard

• Category-based content filtering

The next phase of Specify is testing our entire system at this larger scale with external publishers. It's going to be an exciting time with lots of interesting data that will drive us into scaling to millions of impressionable users and becoming the most efficient web3 ads platform.

Bottom line: Ready to 10x our ad reach with quality publisher partners

Referral Program 💰

Earn commissions for connecting quality partners

Publishers: Earn 20% of their ad revenue (up to $10k per referral)

Advertisers: Earn 10% of their ad spend (up to $5k per referral)

• Stack referrals

• 12-month commission period from first activity

• Quarterly payouts in fiat or crypto

Bottom line: Generous rewards for quality referrals

What's new:

Campaign Strategy

• Audience sizing shows reach before you launch

• Chain targeting now supports exclusions

• CPTx optimizer reveals the sweet spot between cost and scale

A/B Testing

Be creative, experiment and learn. Creative A/B testing support in creation and analytics

What's new:

Specify is now open to everyone — No waitlists, no closed betas

• Sign up and start using immediately

• Free to join for both advertisers and publishers

• Built for everyone from solo devs to established projects

For Advertisers — Performance-based web3 advertising

• Create targeted campaigns directly from the dashboard

• Pay only for actual on-chain conversions (not clicks or impressions)

• Track campaign performance with clear conversion analytics

For Publishers — Monetize your web3 app

• SDK implementation in under 10 minutes

• Seamless integration with your existing product

• Direct support for optimization and placement

Design & Philosophy — Simple by design

• Minimal UI focused on functionality

• Start lean, grow based on your feedback

• Everything built to be intuitive and straightforward

Bottom line: The first truly open web3 ad platform where you only pay for results

Pilot Campaign Performance Highlights

The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀

Stealth Launch & Conference Circuit

Specify Emerges from Stealth Mode 🚀

Conference Circuit: Hong Kong & Denver 🌏🏔️

Announcing: Specify Pilot Campaign Program

Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.