Specify V1 is Live! 🚀

Hey web3 community! We're super excited to share that Specify V1 has officially landed. And the biggest news? For the first time ever, Specify is completely open and free for anyone to use! No more waitlists, no more closed betas - we're throwing the doors wide open.

What's in the Box 📦

Advertisers

• Create your own targeted web3 ads right from the dashboard ✨

• A refreshing change: you only pay when people actually use your stuff

• Simple yet effective analytics showing a breakdown of conversions for each campaign

Publishers

Pre V1 Specify has done so well with outposts as the sole publisher, well now it's time to spread that to anyone wanting to monetize their web3 app.

• Our SDK is ridiculously easy to implement (we timed it - takes less than a coffee break) ☕

• Drop it in and watch the magic happen

• We're only a call away for help with integration and placement optimisations

The Look and Feel

• We went minimal with the UI - clean, straightforward, no unnecessary bells and whistles

• Our landing page got a slick makeover that shows off how Specify works without the fluff

• Everything's right where you'd expect it to be (and if not, tell us)

The Philosophy Behind V1

We built this first version with breathing room - intentionally keeping things simple so we can grow in the directions that actually matter to you. Rather than cramming in features nobody asked for, we're starting lean and letting your feedback guide what comes next.

Open to Everyone

This is a major milestone for us - Specify is now accessible to the entire web3 community. No special access required, no exclusive invites needed. Whether you're a solo dev building the next big dApp or an established project looking to reach genuine users, you can start using Specify today. Just sign up, jump in, and you're good to go!

What's Coming?

This is just version 1.0 - we've got our notepads ready and can't wait to hear what you think! Jump in, try it out, break things (hopefully not too many), and let us know what would make Specify even better for you.

Happy specifying! ✌️

Here's some V1 guides to get you started:

Advertising step by step

Publishing step by step

Pilot Campaign Performance Highlights

The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀

Stealth Launch & Conference Circuit

Specify Emerges from Stealth Mode 🚀

Conference Circuit: Hong Kong & Denver 🌏🏔️

Announcing: Specify Pilot Campaign Program

Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.