Changelog
See the latest feature releases, product improvements and bug fixes.
June 23, 2025
Referral Program Launch
Release

Referral Program 💰
Earn commissions for connecting quality partners
Publishers: Earn 20% of their ad revenue (up to $10k per referral)
Advertisers: Earn 10% of their ad spend (up to $5k per referral)
Stack referrals
12-month commission period from first activity
Quarterly payouts in fiat or crypto
Bottom line: Generous rewards for quality referrals
June 23, 2025
Referral Program Launch
Release

Referral Program 💰
Earn commissions for connecting quality partners
Publishers: Earn 20% of their ad revenue (up to $10k per referral)
Advertisers: Earn 10% of their ad spend (up to $5k per referral)
Stack referrals
12-month commission period from first activity
Quarterly payouts in fiat or crypto
Bottom line: Generous rewards for quality referrals
June 23, 2025
Referral Program Launch
Release

Referral Program 💰
Earn commissions for connecting quality partners
Publishers: Earn 20% of their ad revenue (up to $10k per referral)
Advertisers: Earn 10% of their ad spend (up to $5k per referral)
Stack referrals
12-month commission period from first activity
Quarterly payouts in fiat or crypto
Bottom line: Generous rewards for quality referrals
June 7, 2025
Campaign Strategy & A/B Testing
Advertising
Release

What's new:
Campaign Strategy
Audience sizing shows reach before you launch
Chain targeting now supports exclusions
CPTx optimizer reveals the sweet spot between cost and scale
A/B Testing
Be creative, experiment and learn. Creative A/B testing support in creation and analytics
June 7, 2025
Campaign Strategy & A/B Testing
Advertising
Release

What's new:
Campaign Strategy
Audience sizing shows reach before you launch
Chain targeting now supports exclusions
CPTx optimizer reveals the sweet spot between cost and scale
A/B Testing
Be creative, experiment and learn. Creative A/B testing support in creation and analytics
June 7, 2025
Campaign Strategy & A/B Testing
Advertising
Release

What's new:
Campaign Strategy
Audience sizing shows reach before you launch
Chain targeting now supports exclusions
CPTx optimizer reveals the sweet spot between cost and scale
A/B Testing
Be creative, experiment and learn. Creative A/B testing support in creation and analytics
May 13, 2025
Specify V1 Live Now
Advertising
Publishing
Release

What's new:
Specify is now open to everyone — No waitlists, no closed betas
Sign up and start using immediately
Free to join for both advertisers and publishers
Built for everyone from solo devs to established projects
For Advertisers — Performance-based web3 advertising
Create targeted campaigns directly from the dashboard
Pay only for actual on-chain conversions (not clicks or impressions)
Track campaign performance with clear conversion analytics
For Publishers — Monetize your web3 app
SDK implementation in under 10 minutes
Seamless integration with your existing product
Direct support for optimization and placement
Design & Philosophy — Simple by design
Minimal UI focused on functionality
Start lean, grow based on your feedback
Everything built to be intuitive and straightforward
Bottom line: The first truly open web3 ad platform where you only pay for results
May 13, 2025
Specify V1 Live Now
Advertising
Publishing
Release

What's new:
Specify is now open to everyone — No waitlists, no closed betas
Sign up and start using immediately
Free to join for both advertisers and publishers
Built for everyone from solo devs to established projects
For Advertisers — Performance-based web3 advertising
Create targeted campaigns directly from the dashboard
Pay only for actual on-chain conversions (not clicks or impressions)
Track campaign performance with clear conversion analytics
For Publishers — Monetize your web3 app
SDK implementation in under 10 minutes
Seamless integration with your existing product
Direct support for optimization and placement
Design & Philosophy — Simple by design
Minimal UI focused on functionality
Start lean, grow based on your feedback
Everything built to be intuitive and straightforward
Bottom line: The first truly open web3 ad platform where you only pay for results
May 13, 2025
Specify V1 Live Now
Advertising
Publishing
Release

What's new:
Specify is now open to everyone — No waitlists, no closed betas
Sign up and start using immediately
Free to join for both advertisers and publishers
Built for everyone from solo devs to established projects
For Advertisers — Performance-based web3 advertising
Create targeted campaigns directly from the dashboard
Pay only for actual on-chain conversions (not clicks or impressions)
Track campaign performance with clear conversion analytics
For Publishers — Monetize your web3 app
SDK implementation in under 10 minutes
Seamless integration with your existing product
Direct support for optimization and placement
Design & Philosophy — Simple by design
Minimal UI focused on functionality
Start lean, grow based on your feedback
Everything built to be intuitive and straightforward
Bottom line: The first truly open web3 ad platform where you only pay for results
March 1, 2025
Pilot Campaign Results
Advertising

Pilot Campaign Performance Highlights
The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀
March 1, 2025
Pilot Campaign Results
Advertising

Pilot Campaign Performance Highlights
The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀
March 1, 2025
Pilot Campaign Results
Advertising

Pilot Campaign Performance Highlights
The results blew away all the potential fears we had and we've never been more hyped going into a product launch 🚀
February 2, 2025
Specify's Stealth Launch
Events

Stealth Launch & Conference Circuit
Specify Emerges from Stealth Mode 🚀
Conference Circuit: Hong Kong & Denver 🌏🏔️
February 2, 2025
Specify's Stealth Launch
Events

Stealth Launch & Conference Circuit
Specify Emerges from Stealth Mode 🚀
Conference Circuit: Hong Kong & Denver 🌏🏔️
February 2, 2025
Specify's Stealth Launch
Events

Stealth Launch & Conference Circuit
Specify Emerges from Stealth Mode 🚀
Conference Circuit: Hong Kong & Denver 🌏🏔️
January 29, 2025
Pilot Campaign Program
Publishing
Advertising

Announcing: Specify Pilot Campaign Program
Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.
January 29, 2025
Pilot Campaign Program
Publishing
Advertising

Announcing: Specify Pilot Campaign Program
Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.
January 29, 2025
Pilot Campaign Program
Publishing
Advertising

Announcing: Specify Pilot Campaign Program
Our pilot campaigns are being offered at no cost to a small group of close partners who are willing to collaborate with us in testing and refining our initial ad product. These campaigns will help us validate our technology while delivering valuable insights to participating projects.