Pilot Campaign Results

Pilot Campaign Performance Highlights

We've completed our initial pilot campaigns with CoWSwap and Bebop, delivering exceptional results that validate our core technology:

• Average CTR: 2-4% (4-5× higher than industry standard 0.5%)

• Average conversion rate: 8-14% (5× higher than typical web3 ad campaigns)

• On-chain verification success rate: 100% (all conversions verified through blockchain activity)

Key Learnings

• Project-based targeting proved significantly more effective than demographic targeting

• Transaction attribution window of 14 days is the sweet spot for most campaigns

• Non-active users being reactivated is incredibly valuable to projects

• Outposts was the perfect place to dogfood specify and learn what works and what doesn't

Next Steps

• Moving from free pilot campaigns to discounted pricing using outposts as publisher

• Building V1 to allow specify to scale to self serve ad campaigns and multiple publishers

• Implementing initial publisher payment model

• Developing automated campaign optimization tools based on pilot campaign learnings

These initial results strongly validate our approach to web3-native advertising. We look forward to sharing more detailed case studies and expanding access to our platform in the coming weeks.