Stealth Launch & Conference Circuit
Specify Emerges from Stealth Mode 🚀
We're excited to announce that Specify has officially transitioned from private pilots to a controlled launch with our new waitlist system. After months of development and successful pilot campaigns, we're ready to begin expanding our platform to more advertisers and publishers.
Conference Circuit: Hong Kong & Denver 🌏🏔️
Our founder Ross has been on the ground at major web3 conferences in Hong Kong and Denver this month, spreading the word about Specify and making valuable connections:
Conference Insights: While the main conference floors proved challenging for meaningful networking due to high attendance and general noise, the real magic happened at side events and smaller gatherings.
Side Event Success: Specialized side events yielded extremely valuable connections with both potential advertisers and publishers. These focused environments allowed for deeper conversations about Specify's unique approach to web3 advertising.
Publisher Interest: Several established web3 platforms expressed significant interest in integrating our SDK to monetize their user base with relevant, native ads.
Advertiser Enthusiasm: Projects across web3 industry verticals showed immediate interest in our project-based targeting and Cost Per Transaction model.
Product Transitions 📈
Specify V1 Development: Our engineering team is hard at work on Specify V1, which will introduce a fully self-serve ad creation platform, allowing advertisers to launch campaigns without direct assistance from our team.
From Pilots to Paid Campaigns: With the success of our initial pilots, we've transitioned to a discounted pricing model for early adopters joining from our waitlist.
Waitlist Landing Page: Launched our new website with waitlist functionality to manage demand while we scale our infrastructure and complete V1 development.
Next Steps 🔮
Waitlist Processing: We'll be inviting projects from our waitlist in batches over the coming weeks.
Discounted Early Adopter Pricing: Early advertisers will receive preferential pricing as we scale up our platform.
Publisher Onboarding: We're prioritizing publisher integration to expand our network reach before opening more widely to advertisers.
V1 Beta Access: Select waitlist members will receive early access to the self-serve platform to provide feedback before public launch.
These conferences have validated the significant market need for our solution, with potential partners expressing frustration with existing web3 advertising options. We're more confident than ever that Specify's approach addresses the fundamental challenges in the space.
Interested in joining our waitlist? Visit our website →