We're preparing for our biggest expansion yet - onboarding our first external publishers to 10x our ad reach. Here's everything we've built to make sure publishers have the tools they need to deliver quality inventory at scale.
1. Expanded Format Support
We've significantly expanded our SDK capabilities to support more ad formats, giving publishers greater flexibility in monetizing their traffic.
What's new:
Enhanced SDK with support for additional creative formats
Streamlined campaign creation flow improvements
Coming very soon: Improved preview functionality to see exactly how ads will render across different formats
This means publishers can now accommodate a wider variety of advertiser needs while maintaining seamless integration.
Read the full SDK reference documentation here: https://docs.specify.sh/sdk-reference
2. Multi-Address Ad Serving
Support for multiple addresses per ad serve. Sometimes apps know multiple wallets for a given user.
Why this matters:
More accurate delivery - Better matching between user wallets and targeting criteria
Enhanced conversion tracking - Publishers can now track performance across all user addresses for complete attribution
Higher fill rates - More addresses = more opportunities to match with relevant campaigns
Publishers will see improved eCPMs as our targeting becomes more precise and effective.
3. Publisher Moderation Tools
We've built comprehensive moderation controls so publishers can maintain full control over what appears on their properties.
Two moderation modes:
Auto Pilot Mode
Choose categories to automatically blacklist (gambling, adult content, etc.)
Set keyword blacklists to block specific terms
Hands-off approach for publishers who want basic content filtering
Take Control Mode
Individual organization whitelisting - only pre-approved advertisers go live
Perfect for publishers with strict brand safety requirements
Both modes include:
Real-time keyword blacklisting
Live blacklisting dashboard to instantly block any currently running ads
Immediate effect - changes apply to active campaigns within seconds
Why This Matters
These publisher improvements solve the three biggest challenges we heard from potential partners:
"We need more format flexibility" ✅ Expanded SDK support
"Tracking isn't accurate enough" ✅ Multi-address serving
"We need content control" ✅ Comprehensive moderation tools
With these features, we're ready to onboard quality publishers who can deliver the scale and inventory quality our advertisers deserve.
What's Next? 👀
The next phase of specify is testing out the entire system at this larger scale including external publishers. It will be an exciting time with lots of interesting data that will drive us into scaling to millions of impressionable users and the most efficient web3 ads platform.