The very beginning of specify was it's targeting system. To those not familiar that's targeting ads to users based on the apps they've previously used onchain.
The USP however quickly changed more towards CPTx and billing advertisers for real results, but ultimately that's only possible if we have great targeting.
So, although simple at first glance this advanced analytics feature is the start of taking a deeper look back into our targeting and how we can make it even better.
The effectiveness score is relative to overall campaign performance and considers the overall size of the potential audience for a given project. As you can see in the example this highlights how bigger projects may get more conversions overall but ultimately are not efficient.
For projects with unlimited budget this is no problem, but for those looking for efficient use of advertising dollars it's an essential look into performance that can be used for future campaigns.
