For over a month we've been in refactor mode for a lot of specify.
We won't go into too many details because a lot of it's special sauce and frankly it can be a little bit boring and way too technical.
But essentially what days for me (Ross) and my cofounder Madusha looked like was hopping on a call and continuing yesterdays debugging and improvements work.
But the hard work has paid off. Not only is Specify way more stable but it's also way more efficient. We ended up rebuilding multiple campaigns from the past two months - some had decreases but the big important part is that our newest campaigns running on multiple publishers got more efficient.
Specify is harder (breaks less)
Specify is better (more accurate data)
Specify is faster (ad serve times are faster)
Specify is stronger (more conversions)