Outposts, our phase 1 publisher
During phase 1, we ran every campaign through Outposts, our sister project and first publishing partner. We’ve since grown beyond it, but Outposts remains a high-quality source of conversions.
- 20,000+ active users. Outposts users connect their wallets to receive personalized content.
- High engagement. Outposts users show significantly higher onchain activity than typical web3 audiences, averaging over 100 projects used per wallet.
- Native placement. Ads run inside the Outposts newsletter itself, not as a separate unit bolted on.
- Wallet-based targeting. Because users connect their wallets to Outposts, our project-based targeting can reach the most relevant audience directly.
Outposts is where we refined our ad delivery system and tested our targeting approach on our own product first, before asking other publishers to trust it.
Phase 2 external publishers
After phase 1, we started rolling out to external publishers in late Q3 2025.
Collab.Land
Ads appear inside Discord whenever a user interacts with Collab.Land to unlock roles based on onchain requirements. Many Collab.Land users have multiple wallets connected, which gives our targeting more data to work with.
Blockscout
Block explorers are one of the places web3 users most frequently see ads today. Blockscout supports account-level wallet connection, which unlocks features other explorers don’t have, including Specify-powered ads.
Growing our publisher network
We’re still expanding in phase 2, deliberately gradually, to keep conversion quality high. We’re most excited about:
- App integrations: discussions underway with DeFi, NFT, and gaming applications.
- Wallet interfaces: partnerships forming with wallet providers to show relevant ads in non-intrusive placements.
- Web3 communities: community platforms where users connect wallets for access.
We prioritize quality over quantity. The publishers we look for:
- Maintain high standards for user experience.
- Attract engaged, active web3 users.
- Offer native ad placements rather than traditional banners.
- Share our vision for relevant, respectful advertising.
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