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AdvertisingConversions

Precise Conversion Tracking for Web3

After serving a user a targeted ad we watch for onchain transactions that show the user converting by using your product on chain. This is where our Cost per Transaction (CPTx) system comes from.

Industry-Leading Performance

Why Our Conversion Rates Excel:

  • On-Chain Verification: Every conversion is an onchain transaction
  • Quality Publishers: Curated network focused on engaged web3 audiences
  • View-Through Optimization: Designed for web3 users who avoid clicking ads for security reasons

Web3 User Behavior & View-Through Conversions: Web3 users are significantly more likely to convert through view-through rather than click-through due to security consciousness:

  • Link Wariness: Experienced users avoid clicking unfamiliar links to prevent phishing attacks
  • Direct Navigation: Users prefer typing URLs directly or using bookmarks
  • Security-First Mindset: Clicking ads is seen as risky behavior in the web3 community
  • DYOR: Web3 users, especially the highest quality ones, often do their own research before committing funds to a new project

On-Chain Transaction Tracking: Zero Integration Required

Our primary conversion tracking method requires no SDK, no code, and no technical integration:

  • Automatic Contract Monitoring: We track all transactions on your verified smart contracts
  • New User Identification: We filter for addresses that haven’t previously interacted with your contracts
  • Returning User Detection: We identify users who have been inactive for 45+ days
  • Cross-Chain Support: Monitor activity across multiple networks

When you launch a campaign, we’ll verify we have your complete contract list to ensure accurate tracking.

Advanced Conversion Options

Custom Transaction Definitions

Define exactly what constitutes a valuable conversion:

  • Specific function calls (e.g., only “swap” but not “approve”)
  • Transaction value thresholds (e.g., swaps above 0.1 ETH)
  • Multi-step conversion flows (e.g., approve → deposit → stake)
  • Cross-chain activity tracking
  • Token-specific interactions (e.g., only conversions involving your token)

Note: More specific conversion definitions increase cost per acquisition

Custom Inactivity Windows

Adjust the standard 45-day inactivity window based on your user patterns:

  • DeFi protocols: 30-60 day options based on typical usage frequency
  • NFT marketplaces: 60+ day options for collecting cycles
  • Gaming: 7-14 day options for retention-focused campaigns
  • High-frequency trading: Custom shorter windows for active traders

Off-Chain Conversion Tracking

For applications with critical off-chain components:

  • Lightweight Conversion SDK: Simple JavaScript module to report key conversion events
  • Server-Side API: Secure conversion reporting endpoint for your backend
  • Hybrid Models: Combine on-chain verification with off-chain events (e.g., account creation + first transaction)
  • Web2 Bridge Events: Track conversions that start off-chain but complete on-chain

Transparent Attribution

  • On-Chain Proof: Cryptographic verification for every conversion you pay for
  • Transaction Hash References: Direct blockchain links for each conversion
  • No Fraud Risk: Impossible to fake on-chain conversions
  • Real-Time Validation: Instant verification as transactions occur

Our conversion tracking system is designed to prove ROI transparently while delivering the industry’s highest impression-to-conversion rates through precise web3 targeting and verification.

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