Pricing
Specify only charges for real conversions. No CPMs, no CPCs, no charges for impressions that didn’t lead anywhere.
This page covers how pricing works after your test campaign, the two pricing models available, and how billing is handled.
Starting with a test campaign
Every engagement begins with a test campaign.
The test campaign lets us validate targeting, confirm conversion definitions, and measure real performance for your specific product. If the results are strong, we move to ongoing results-based pricing under one of the two models below.
Pricing for the ongoing campaign is informed by what we saw during the test — protocol, conversion definition, and actual performance all factor in.
Two pricing models
We offer two models. Both are conversion-based. The difference is how a conversion is priced.
Fixed pricing
The simplest and most predictable option. One flat price per conversion, agreed before the campaign starts.
- Easy to forecast and budget against
- No variability based on user behaviour
- Average for DeFi products: ~$20 per conversion (actual price depends on your protocol and test campaign results)
Best when you want clean numbers you can plan around.
Tiered pricing (volume-based)
Our newest offering. A conversion is broken into tiers based on the value the user generates in their first 7 days after converting — usually transaction volume.
A high-value user converting on a DEX is worth substantially more to you than a user who converts and generates minimal activity. Tiered pricing reflects that.
Illustrative tiers:
- $0–50 volume → $0.50 per conversion
- $10k–50k volume → $42 per conversion
- $100k+ volume → $200+ per conversion
Actual tier boundaries and prices are set during onboarding based on your product.
This model provides the best incentive alignment between Specify and your team. We only get paid well when you get users who are actually valuable to you.
Billing
After the test campaign, we bill for conversions at the end of each month.
Settlement timing
- Fixed pricing — conversions are billed in the month they occur
- Tiered pricing — we need to wait 7 days after each conversion for account settlement (to measure the user’s 7-day value). End-of-month billing therefore looks back at all unbilled conversions that have settled. In practice this means a small trailing balance always rolls into the following month’s invoice
Payment
Invoices can be paid in fiat or crypto, configured in your dashboard.
VAT
Specify is based in Estonia.
- Estonian companies — we charge Estonian VAT on invoices
- All other companies — reverse charge applies; no VAT on our invoice
Your accounting team will handle reverse charge the usual way on their end.