Specify docsTest campaign
A $1,000 first campaign that shows what Specify does for your product, with no commitment after.
Every advertiser starts with a test campaign: $1,000 for about 15,000 impressions, once, with no commitment to continue.
It's the quickest way for both of us to learn whether Specify works for your product. It also gives us the real numbers a fair conversion price depends on.
What's included
- Full targeting. Projects, chains and countries, with your existing users excluded automatically. See Targeting.
- Full measurement. The 14-day conversion window, view-through conversions, and every conversion listed in your dashboard. See Conversions.
- Setup checks before launch. We confirm your contracts and the projects you target are mapped correctly, so your numbers are right from the first impression.
- A report and a call when the campaign ends.
The report
| Section | What it tells you |
|---|---|
| Headline numbers | Conversions, attributed volume and lift |
| New and returning users | How many converters were new to you, and how long returning ones had been away |
| Volume by chain | Where your most valuable converters operate |
| Volume distribution | How much of the volume came from your top converters |
| Repeat usage | Whether converters kept using your product within the window |
| Converter profiles | Which other products your best converters use, so you know where to find more of them |
| Incrementality | How many conversions your ads caused |
| Recommendations | Targeting and creative for your next campaign |
What happens next
After the call, you choose:
- Continue, priced per conversion. We set the price from what the test showed. See Pricing.
- Continue, priced per impression, if conversion pricing doesn't fit your product.
- Stop. There's no follow-on obligation.
Contract
The test campaign runs under a signed insertion order (IO) that covers scope, price, volume and timeline. Later campaigns run under our terms of service and advertising policy, so you don't need a new document for each one.