Sanpo Yoshi

三方よし, or "three-way good," is a 250-year-old Japanese business principle: a deal only succeeds if it's good for the seller, good for the buyer, and good for society.

Advertising has spent two decades serving one party at the expense of the other two: users who hate ads, advertisers who can't trust their numbers, and publishers who traded their users' trust for revenue. Every product and pricing decision at Specify is measured against all three instead.

The three parties

• The publisher (売り手, the seller). Wallets, block explorers and apps that show ads. They earn top rates because the ads they show are relevant, and they control what runs.
• The advertiser (買い手, the buyer). You. You get users who actually start using your product, and you can see each one.
• The user and the wider ecosystem (世間, society). People see products related to what they already do onchain, instead of interruptions, matched on public onchain data rather than their browsing history.

What it means for you

• You pay for outcomes. Most campaigns are priced per conversion, and you can audit every one onchain. See Pricing.
• We tell you if it won't work. Specify is built for conversions, so it isn't always a fit for very new, top-of-funnel projects. We won't run a campaign we expect to fail.
• We start small together. Every advertiser begins with a test campaign, so the pricing for your next campaigns comes from your product's real results.
• Your ads reach people likely to care. We'd rather show your ad to fewer of the right people than more of the wrong ones. See Targeting.

Why it holds up in web3

Elsewhere, proving that an ad worked means tracking people across the web. Onchain, whether someone used your product is public and verifiable. That's what lets all three parties win at once.