Why Specify

Reach the people most likely to use your product, judged by what their wallets already do, and see every conversion you pay for.

What you get

• Targeting by behaviour, not guesses. You choose competitors and adjacent products, and your ad reaches people who use them. See Targeting.
• High-conviction placements. Your ad runs in prominent, native spots inside the wallets, explorers and DeFi apps your audience already uses. See Where your ads appear.
• Conversions measured onchain, including people who saw your ad and came back later without clicking. See Conversions.
• Pricing tied to results. Most campaigns pay per conversion. See Pricing.

What we hold ourselves to

• Only relevant ads. When nothing fits a person, we show nothing rather than waste their attention, or your budget.
• No paying for users you already have. People who used your product in the last 45 days are left out of your audience, and a person is charged at most once a year.
• Every conversion is checkable. Each one is listed with its wallets and transactions, so you can verify it onchain.
• We tell you what your ads caused. Every campaign report measures incrementality: how many conversions wouldn't have happened without your ads.

Read more in Sanpo-yoshi, the principle behind all of this.

How to start

1. Run a test campaign. $1,000, no commitment after. It shows what Specify does for your product. See Test campaign.
2. Set it up in the app. Choose your audience, upload your ad and submit it for review. See Launch a campaign.
3. Add tracking only if you need it. Onchain conversions need nothing from you. If yours happen off chain, see Track conversions.

Prefer to talk it through? Book a call.