Proven Results: Specify Pilot Campaign Success Stories

Our initial pilot campaigns with selected partners have demonstrated exceptional performance compared to industry standards. These free pilot campaigns helped us refine our targeting algorithms while delivering impressive results for our early partners.

Performance Highlights

• Average Click-Through Rate (CTR): 2-4% (Industry average: 0.5-1%)

• Average Conversion Rate: 10-13% (~5X higher than web3 advertising benchmarks)

Featured Case Studies

CowSwap: Promoting Advanced Limit Orders

Partner Overview

CowSwap finds the lowest prices from all decentralized exchanges and DEX aggregators, enhancing results with p2p trading and protection from MEV.

Campaign Objective

Promote CowSwap's new limit order functionality to users of competing DEXs and highlight its advantages over existing alternatives.

Targeting Strategy

• Primary targets: Active Uniswap and 1inch users

• Secondary targets: General DeFi users with high transaction frequency

• Publisher: Outposts newsletter (web3 newsletter with wallet connection)

Creative Approach

The campaign featured a custom-designed graphic that showcased the limit order interface within CowSwap's distinctive branding. The ad was strategically placed below the first news item in the Outposts newsletter with a direct CTA linking to a dedicated limit order educational page.

Technical Implementation

We implemented custom conversion tracking to capture both on-chain and off-chain components of CowSwap's limit order process through their public API, ensuring accurate attribution of new and reactivated users.

Results

• 2.0% Click-Through Rate despite expanded audience reach

• 13.5% Conversion Rate from click to completed trade

• 5X Higher Performance than industry benchmarks for DeFi user acquisition

• 2-week attribution window with precise tracking of new and reactivated users (45+ days inactive)

• Detailed conversion data revealed specific targeting opportunities for future campaigns

Partner Testimonial

Partnering with Outposts was a breeze. Their CPA-based Web3 advertising not only delivered a strong double-digit conversion rate but also made the entire process effortless. The team was hands-on, responsive, and always looking for ways to improve performance. Excited to see where we go next!

Alex Marsh, CoW DAO

Bebop: Leveraging Timely Berachain Integration

Partner Overview

Bebop is a trading application and API suite that optimizes trade routing, providing speed, security, and competitive pricing across token pairs of any size.

Campaign Objective

Capitalize on Berachain testnet excitement to drive new user acquisition while highlighting Bebop's core trading advantages.

Targeting Strategy

• Primary targets: Active Berachain testnet participants

• Secondary targets: Users of multiple DEXs who frequently swap tokens

• Publisher: Outposts newsletter (web3 newsletter with wallet connection)

Creative Approach

The campaign leveraged timely Berachain testnet support as the headline attraction while educating users on Bebop's fundamental advantages. This approach captured attention through relevant timing while delivering substantive product information.

Technical Implementation

Custom API integration with Bebop's systems allowed for precise tracking of both on-chain and off-chain user interactions, providing accurate conversion attribution.

Results

• 2.4% Click-Through Rate despite broader audience exposure

• 10% Conversion Rate from click to completed trade

• Interesting insight: Many users attracted by Berachain support ultimately conducted transactions on other chains, demonstrating effective cross-chain user acquisition

• 2-week attribution window with precise tracking of new and reactivated users (45+ days inactive)

Partner Testimonial

[Quote from Bebop team]

Ready to Run Your Campaign?

While our initial pilot program was offered to select partners at no cost, we now offer new advertisers a discounted rate to experience Specify's performance advantages firsthand.

Get started today! Schedule a call