What makes Specify special?

Project-Based Targeting: Precision Without Privacy Concerns

Unlike traditional ads that rely on personal data, Specify uses project affinity targeting. Simply select the web3 projects whose users match your ideal audience:

- Target users of competitive projects to capture market share

- Reach users of complementary projects for natural expansion

- Connect with users from specific niches that align with your product

For example, a new DeFi protocol might target users of established DEXs, or an NFT marketplace could reach users of specific creator platforms. This approach delivers conversion rates 3-4x higher than broad demographic targeting while respecting user privacy.

Creating Ads Users Actually Want

Web3 users are tired of irrelevant ads. Our project-based targeting changes this by showing users products directly related to their demonstrated interests.

Similar to how Instagram and TikTok transformed advertising from interruptive to discovery-focused, Specify helps users find valuable new web3 services they'd otherwise miss. In early testing, over 65% of users reported discovering useful projects through our ads—a stark contrast to the typical ad experience.

This approach benefits everyone: users discover relevant services, publishers maintain audience trust, and advertisers reach genuinely interested prospects.

Cost per Transaction: Real Results, Not Just Impressions

The advertising industry has evolved:

- 2000s: Cost per Mille (CPM) - Paying for views

- 2010s: Cost per Click (CPC) - Paying for interest

- 2020s: Cost per Acquisition (CPA) - Paying for outcomes

While web2 embraced this evolution, web3 advertising remains stuck in the past—until now.

Specify introduces Cost per Transaction (CPT), a web3-native performance model where you only pay when users complete verifiable on-chain actions.

Our tracking connects ad impressions to blockchain activity without complex integrations or SDKs.