What Makes Specify Special?

Project-Based Targeting: Precision Without Privacy Concerns

Unlike traditional ads that rely on personal data, Specify uses project affinity targeting. Simply select the web3 projects whose users match your ideal audience:

• Target users of competitive projects to capture market share

• Reach users of complementary projects for natural expansion

• Connect with users from specific niches that align with your product

For example, a new DeFi protocol might target users of established DEXs, or an NFT marketplace could reach users of specific creator platforms. This approach delivers conversion rates 3-4x higher than broad demographic targeting while respecting user privacy.

Creating Ads Users Actually Want

Web3 users are tired of irrelevant ads. Our project-based targeting changes this by showing users products directly related to their demonstrated interests.

Similar to how Instagram and TikTok transformed advertising from interruptive to discovery-focused, Specify helps users find valuable new web3 services they'd otherwise miss. In early testing, over 65% of users reported discovering useful projects through our ads—a stark contrast to the typical ad experience.

This approach benefits everyone: users discover relevant services, publishers maintain audience trust, and advertisers reach genuinely interested prospects.

Cost per Transaction: Real Results, Not Just Impressions

The advertising industry has evolved:

• 2000s: Cost per Mille (CPM) - Paying for views

• 2010s: Cost per Click (CPC) - Paying for interest

• 2020s: Cost per Acquisition (CPA) - Paying for outcomes

While web2 embraced this evolution, web3 advertising remains stuck in the past—until now.

Specify introduces Cost per Transaction (CPTx), a web3-native performance model where you only pay when users complete verifiable on-chain actions.

Our tracking connects ad impressions directly to blockchain activity without complex integrations or SDKs. Unlike traditional advertising that relies on clicks, we track conversions when users see your ad and later interact with your protocol - perfectly suited for security-conscious web3 users who prefer to navigate directly rather than click unfamiliar links.