Review & Approval Process

To maintain high standards and protect both publishers and advertisers, Specify implements a two-stage review process for organizations and campaigns. Our approach balances thoroughness with efficiency—we aim to make this process as smooth as possible while ensuring your campaigns are optimized for maximum conversions.

Organization Review

What is Organization Review?

When you first create or import an organization into Specify, it enters a "Review" status. During this time:

• You can complete your organization profile

• You can create campaigns and ad creatives

• You can set up targeting parameters and budgets

• None of your campaigns will go live until your organization is approved

Why We Review Organizations

Our organization review process helps ensure:

• Legitimate projects with real teams are using our platform

• Your organization details accurately represent your project

• Your organization meets our content and industry standards

• Publisher reputation is protected

Organization Review Timeline

• Most organization reviews are completed within 1-2 business days

• If additional information is needed, a Specify team member will contact you via email or telegram

Campaign Review

What is Campaign Review?

After your organization is approved, each new campaign you create will also require review before going live. During this time:

• You can still edit all campaign elements

• Our team will review your content, targeting, and strategy

• Campaigns will not serve ads until explicitly approved

Why We Review Campaigns

Campaign review ensures:

• Creative content meets our standards and publisher requirements

• Targeting is appropriately configured for your goals

• Budget and bidding strategy are optimized for success

• Campaign tracking is properly set up

Campaign Review Process

1. Submit for Review: When your campaign is ready, click "Submit for Review"

2. Initial Assessment: Our team reviews campaign details and creative assets

3. Optimization Consultation: We'll reach out to discuss strategy optimizations—this isn't a gatekeeping step but rather a collaborative opportunity to maximize your campaign performance

4. Final Approval: After incorporating performance-enhancing adjustments, campaign receives final approval

5. Launch: Campaign begins serving ads according to your schedule

We designed this process to minimize back-and-forth while maximizing results. Our goal isn't to create hurdles but to ensure your investment generates the highest possible return.

Campaign Review Timeline

• Initial review typically begins within 24 hours of submission

• Total review time depends on complexity and any required adjustments

• Most campaigns are approved within 2-3 business days

• Expedited reviews are available for time-sensitive campaigns

Review Criteria

Organization Review Criteria

• Verifiable project with legitimate web presence

• Complete and accurate organization information

• Compliance with industry standards and legal requirements

• Alignment with publisher content policies

Campaign Review Criteria

• Creative assets meet technical specifications

• Content complies with our advertising policies

• Targeting parameters are appropriate and effective

• Budget and CPTx price are realistic for goals

• Conversion tracking is properly configured

Expediting the Review Process

To ensure the fastest possible review:

• Complete all required organization fields

• Provide detailed information about your project

• Submit high-quality creative assets that meet our specifications

• Be available for a strategy discussion during the review period

• Respond promptly to any requests for additional information

Questions or Concerns?

If you have questions about the review process or need assistance:

• Email: support@specify.sh

• In-app chat: Available during business hours

• Schedule a call: Use our calendar link to book time with our team

Note: While we aim to review all organizations and campaigns promptly, timing may vary based on current volume and complexity of submissions.