Publisher Payment Model

Competitive CPM Model

Predictable Revenue, Simplified Accounting

After careful consideration and publisher feedback, we've decided to implement a straightforward CPM (Cost Per Mille) payment model that offers several key benefits:

Your Benefits

• Industry-Leading Rates: We commit to paying CPM rates that exceed industry standards for comparable audiences

• Price Matching Guarantee: If a competitor offers higher rates for similar traffic quality, we'll match or beat their offer

• Guaranteed Income: Your earnings are fixed based on impressions delivered, regardless of conversion performance

• Simplified Revenue Forecasting: Easily predict your earnings based on your traffic volume

• Immediate Payment Eligibility: No waiting for conversion attribution windows to close

Quality Incentives

We value high-quality traffic and are committed to rewarding publishers who deliver engaged audiences:

• Premium CPM Tiers: Publishers whose audiences demonstrate higher engagement or on-chain activity may qualify for premium CPM rates

• Long-Term Partnership Rewards: As our relationship develops, we may offer rate improvements for established partners

How Our Impression Counting Works

• Wallet-Based Targeting: We only count (and pay for) impressions shown to users for whom we've found relevant ads based on their on-chain wallet activity

• Quality Over Quantity: Not every user will generate a paid impression – only those whose wallets match our advertisers' targeting criteria

• Gradual Scaling: As our advertiser base grows, you'll see more of your users qualify for paid impressions, increasing your revenue without disrupting user experience

• Built-In Quality Control: This approach naturally ensures that only legitimate users with genuine on-chain activity generate revenue

• User Response Monitoring: The gradual scaling gives you time to monitor how users respond to ads in your product and make any necessary adjustments

• Enhanced User Experience: If we don't find a relevant targeted ad for a user, we won't display anything – protecting your users from irrelevant advertising

• Flexible Integration Options: Alternatively, you can choose to display ads from other networks when Specify doesn't have a relevant match, maximizing your monetization potential

Verification and Payment

• Transparent Impression Counting: Clear documentation of how impressions are counted and verified

• Verifiable Tracking: Publishers can independently verify paid impressions by logging when our SDK returns advertisement data for a user

• Audit-Ready Reporting: Detailed impression reports allow for easy reconciliation with your internal tracking

• Multiple Payment Options: Receive payments in stablecoins, native tokens, or fiat currency based on your preference

Getting Started

Ready to monetize your audience with Specify?

1. Talk to us about publishing and your CPM rate

2. Sign up, import your organisation, get your publisher key

3. Implement our simple SDK to your code

4. Start earning immediately as impressions are delivered

Interested in becoming a publisher? Schedule a call with our team