Precision Targeting for Web3: Find Your Exact Audience

Specify's unique project-based targeting allows you to reach users based on their actual web3 activity—not broad demographics or guesswork. By targeting users of specific projects, your ads reach people already active in relevant ecosystems.

Strategic Project Targeting

Select from our database of over 6,000 web3 projects to define your ideal audience:

• Competitor Users: Convert users from direct competitors who may be seeking alternatives

• Complementary Projects: Reach users who already use products that pair well with yours

• Industry Segments: Target by category (DeFi, NFTs, Gaming, DAOs, Infrastructure)

• Behavioral Patterns: Focus on users with specific on-chain behaviors (high transaction frequency, governance participation, etc.)

Example: A new NFT marketplace might target users of OpenSea, Foundation, and specific artist DAOs to reach collectors most likely to try their platform.

Optimal Audience Size

Smart Targeting Guidance: When selecting projects to target, our platform shows you a visual indicator for optimal audience size. This helps you find the sweet spot between reach and relevance:

• Too Narrow: Limited audience size but highly targeted users

• Optimal Range: The ideal balance for maximum campaign efficiency

• Too Broad: Large reach but higher bid competition and less relevance

Finding Your Balance:

• Start in the optimal range for the best cost-efficiency

• Go narrower if you want highly specific, premium users

• Go broader if you need larger scale and have budget flexibility

• Test different audience sizes to find what works best for your goals

Data-Driven Campaign Refinement

Start with hypothesis-based targeting, then optimize with real performance data:

• Test multiple project combinations with smaller budgets

• Analyze which project affinity groups drive the highest conversion rates

• Scale successful segments while refining underperforming ones

• Use our performance dashboard to track results by project category

• Optimize audience size based on conversion performance vs. reach

Beyond Project Targeting

While project affinity is our core targeting method, we are building additional filters to further refine your audience.

Have specific targeting needs? Contact our team to discuss custom targeting solutions.

Not Sure Where to Start?

Our campaign strategists have helped launch successful campaigns across every web3 vertical and can provide:

• Competitor analysis to identify key targeting opportunities

• Custom audience profile development with optimal sizing recommendations

• Performance benchmarking based on similar campaigns

• Continuous optimization recommendations including audience size adjustments

Schedule a free targeting consultation: https://cal.com/specify-sh/30min