Precision Targeting for Web3: Find Your Exact Audience

Specify's unique project-based targeting allows you to reach users based on their actual web3 activity—not broad demographics or guesswork. By targeting users of specific projects, your ads reach people already active in relevant ecosystems.

Strategic Project Targeting

Select from our database of over 6,000 web3 projects to define your ideal audience:

• Competitor Users: Convert users from direct competitors who may be seeking alternatives

• Complementary Projects: Reach users who already use products that pair well with yours

• Industry Segments: Target by category (DeFi, NFTs, Gaming, DAOs, Infrastructure)

• Behavioural Patterns: Focus on users with specific on-chain behaviours (high transaction frequency, governance participation, etc.)

Example: A new NFT marketplace might target users of OpenSea, Foundation, and specific artist DAOs to reach collectors most likely to try their platform.

Data-Driven Campaign Refinement

Start with hypothesis-based targeting, then optimize with real performance data:

• Test multiple project combinations with smaller budgets

• Analyze which project affinity groups drive the highest conversion rates

• Scale successful segments while refining underperforming ones

• Use our performance dashboard to track results by project category

Our upcoming automated optimization tools will further refine this process, continuously improving your targeting based on real-time conversion data.

Beyond Project Targeting

While project affinity is our core targeting method, we are building additional filters to further refine your audience.

Have specific targeting needs? Contact our team at [email] to discuss custom targeting solutions.

Not Sure Where to Start?

Our campaign strategists have helped launch successful campaigns across every web3 vertical and can provide:

• Competitor analysis to identify key targeting opportunities

• Custom audience profile development

• Performance benchmarking based on similar campaigns

• Continuous optimization recommendations

Schedule a free targeting consultation: Schedule a call