Precise Conversion Tracking for Web3

Specify's conversion tracking system is designed specifically for web3, combining on-chain verification with flexible attribution options to meet your unique business needs.

On-Chain Transaction Tracking: Zero Integration Required

Our primary conversion tracking method requires no SDK, no code, and no technical integration:

• Automatic Contract Monitoring: We track all transactions on your verified smart contracts

• New User Identification: We filter for addresses that haven't previously interacted with your contracts

• Returning User Detection: We identify users who have been inactive for 45+ days

When you launch a campaign, we'll verify we have your complete contract list to ensure accurate tracking.

Advanced Conversion Options

Custom Transaction Definitions

Define exactly what constitutes a valuable conversion:

• Specific function calls (e.g., only "swap" but not "approve")

• Transaction value thresholds (e.g., swaps above 0.1 ETH)

• Multi-step conversion flows (e.g., approve → deposit → stake)

• Cross-chain activity tracking

Let us know when we set you up if you’re interested in non-standard inactivity windows.

Off-Chain Conversion Tracking

For applications with critical off-chain components:

• Lightweight Conversion SDK: Simple JavaScript module to report key conversion events

• Server-Side API: Secure conversion reporting endpoint for your backend

• Hybrid Models: Combine on-chain verification with off-chain events

Custom Inactivity Windows

Adjust the standard 45-day inactivity window based on your user patterns:

• DeFi protocols: 30-60 day options based on typical usage frequency

• NFT marketplaces: 60+ day options for collecting cycles

• Gaming: 7-14 day options for retention-focused campaigns

Please contact us to ask about inactivity windows as it complicates the economics of a campaign.

Transparent Attribution

• Standard Attribution Window: 14 days from ad view to conversion

• Cross-Device Tracking: Associate wallet activity across devices

• Conversion Verification: On-chain proof for every conversion you pay for

• Multi-Wallet Identification: Advanced fingerprinting to connect a single user's multiple wallets

Conversion Data & Reporting

Every campaign provides detailed conversion analytics:

• Real-time conversion dashboard

• Conversion source breakdown

• Time-to-conversion analysis

• Conversion value reporting

• Targeting optimization insights based on conversion patterns