Advertising
Conversions
How we define conversions so we get correct pricing and analyitcs for your campaigns
Precise Conversion Tracking for Web3
After serving a user a targeted ad we watch for onchain transactions that show the user converting by using your product on chain. This is where our Cost per Transaction (CPTx) system comes from.

Industry-Leading Performance
Why Our Conversion Rates Excel:
On-Chain Verification: Every conversion is an onchain transaction
Quality Publishers: Curated network focused on engaged web3 audiences
View-Through Optimization: Designed for web3 users who avoid clicking ads for security reasons
Web3 User Behavior & View-Through Conversions: Web3 users are significantly more likely to convert through view-through rather than click-through due to security consciousness:
Link Wariness: Experienced users avoid clicking unfamiliar links to prevent phishing attacks
Direct Navigation: Users prefer typing URLs directly or using bookmarks
Security-First Mindset: Clicking ads is seen as risky behavior in the web3 community
DYOR: Web3 users, especially the highest quality ones, often do their own research before committing funds to a new project
On-Chain Transaction Tracking: Zero Integration Required
Our primary conversion tracking method requires no SDK, no code, and no technical integration:
Automatic Contract Monitoring: We track all transactions on your verified smart contracts
New User Identification: We filter for addresses that haven't previously interacted with your contracts
Returning User Detection: We identify users who have been inactive for 45+ days
Cross-Chain Support: Monitor activity across multiple networks
When you launch a campaign, we'll verify we have your complete contract list to ensure accurate tracking.
Advanced Conversion Options
Custom Transaction Definitions
Define exactly what constitutes a valuable conversion:
Specific function calls (e.g., only "swap" but not "approve")
Transaction value thresholds (e.g., swaps above 0.1 ETH)
Multi-step conversion flows (e.g., approve → deposit → stake)
Cross-chain activity tracking
Token-specific interactions (e.g., only conversions involving your token)
Note: More specific conversion definitions increase cost per acquisition
Custom Inactivity Windows
Adjust the standard 45-day inactivity window based on your user patterns:
DeFi protocols: 30-60 day options based on typical usage frequency
NFT marketplaces: 60+ day options for collecting cycles
Gaming: 7-14 day options for retention-focused campaigns
High-frequency trading: Custom shorter windows for active traders
Off-Chain Conversion Tracking
For applications with critical off-chain components:
Lightweight Conversion SDK: Simple JavaScript module to report key conversion events
Server-Side API: Secure conversion reporting endpoint for your backend
Hybrid Models: Combine on-chain verification with off-chain events (e.g., account creation + first transaction)
Web2 Bridge Events: Track conversions that start off-chain but complete on-chain
Transparent Attribution
On-Chain Proof: Cryptographic verification for every conversion you pay for
Transaction Hash References: Direct blockchain links for each conversion
No Fraud Risk: Impossible to fake on-chain conversions
Real-Time Validation: Instant verification as transactions occur
Our conversion tracking system is designed to prove ROI transparently while delivering the industry's highest impression-to-conversion rates through precise web3 targeting and verification.
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