Advertising Policy

Last Updated: April 15, 2025

These Advertising Policies ("Policies") govern all advertisements submitted to the advertising platform operated by The Internet Community Company OÜ under the brand name "Specify" ("Specify," "we," "us," "our"). Adherence to these Policies is required for all advertisers and is incorporated by reference into our Terms of Service.

1. ADVERTISER ELIGIBILITY

1.1 Verification Requirements

All advertisers must complete our verification process, which includes:

• Verification of business identity

• Confirmation of authorized representatives

• Web3 project validation including security audit verification

• Review of product or service being advertised

1.2 Reputation Standards

Specify prioritizes reputation above all else. We reserve the right to reject advertisers whose reputation or practices may negatively impact our platform or publishers.

2. CONTENT STANDARDS

2.1 Prohibited Industries

The following industries are not eligible to advertise on our platform:

• Adult content (18+)

• Gambling and betting services

• Any products or services illegal in Estonia or the jurisdiction of delivery

2.2 Prohibited Content

Advertisements must not contain:

• False, misleading, or deceptive claims

• Unverified health claims or unapproved medical treatments

• Discriminatory content based on race, gender, religion, nationality, disability, sexual orientation, or age

• Violent or shocking imagery

• Intellectual property infringements

• Malware, phishing attempts, or other security threats

• Excessive use of capital letters, punctuation, or emojis

• Political campaign materials or political messaging

2.3 Required Disclosures

Advertisements must clearly disclose:

• The identity of the advertiser

• Any material conditions or limitations of offers

• Required regulatory disclosures for financial products or services

3. AD REVIEW PROCESS

3.1 Multi-Step Review

All advertisements undergo our comprehensive review process:

1. Initial automated scanning for prohibited keywords and suspicious URLs

2. Manual review by at least two team members against our content guidelines

3. Technical validation to ensure ad creatives meet performance standards

4. Web3 Verification - Validation that all onchain projects have completed required security audits

5. Final approval by a senior team member with publisher experience

3.2 Review Timeline

Standard review is completed within 2 business days. We may expedite review at our discretion.

3.3 Rejection Appeals

Advertisers may appeal rejected ads by contacting our support team. Appeals will be reviewed within 3 business days.

4. CAMPAIGN PERFORMANCE

4.1 Performance Standards

We prioritize campaigns that perform well within our CPA model. Advertisements that consistently fail to generate conversions may be paused or require modification.

4.2 Creative Best Practices

Advertisements should:

• Clearly communicate the value proposition

• Use high-quality images and graphics

• Maintain readability across devices

• Include a clear call to action

• Avoid misleading or clickbait tactics

5. TECHNICAL REQUIREMENTS

5.1 Contract Registration

Advertisers must register all smart contracts that will be monitored for conversions prior to campaign launch.

5.2 Attribution Parameters

Advertisers must provide:

• All smart contract addresses to be monitored (beyond existing contracts in Specify’s database)

• Any custom conversion parameters (if standard definitions do not apply)

5.3 Creative Specifications

Advertisements must conform to our technical specifications, including:

• File formats: JPG, PNG, GIF

• Maximum file sizes as specified in our creative guide

• Responsive designs that work across devices

6. PUBLISHER PROTECTION

6.1 Publisher Controls

Publishers may:

• Reject specific advertisements or advertisers

• Create custom exclusion lists

• Set content category preferences

6.2 Ad Transparency

All advertisements will clearly indicate:

• The advertiser's identity

• The nature of the product or service

• That the content is sponsored

7. MONITORING AND ENFORCEMENT

7.1 Ongoing Monitoring

We continuously monitor active campaigns for:

• Compliance with these Policies

• Technical performance

• User feedback and complaints

7.2 Policy Violations

Violations of these Policies may result in:

• Immediate suspension of the affected campaign

• Account review and possible termination

• Prohibition from future use of our platform

• Non-payment for fraudulent conversions

8. UPDATES TO POLICIES

We may update these Policies at any time. Significant changes will be announced through our platform, but it remains the advertiser's responsibility to review and comply with the current Policies.

9. DATA RETENTION AND SECURITY

9.1 Campaign Data Retention

We retain campaign data, including conversion attributions and transaction proofs, for a minimum of 12 months after campaign completion.

9.2 Security Measures

We implement reasonable security measures to protect campaign data. However, as all conversion data is derived from public blockchain information, we cannot guarantee absolute confidentiality.

9.3 Data Access

Advertisers will have access to their campaign data through our dashboard for at least 12 months after campaign completion.

10. PROOF OF PERFORMANCE

10.1 Transparency Requirements

For each billed conversion, we will provide:

• Transaction hash of the qualifying on-chain activity

• Link to a block explorer showing the transaction details

• Timestamp of when the associated advertisement was shown

• Wallet address that completed the transaction

10.2 Reporting Frequency

Standard performance reports will be provided in real-time through our dashboard, with formal billing reports generated per campaign.

10.3 Case Studies and Testimonials

We may use campaign data to develop case studies, testimonials, and other marketing materials. By default:

• We may share: Campaign structure, performance metrics, conversion rates, audience demographics, industry-specific insights, approximate CPA rate ranges (e.g., "$20-$40 per acquisition"), and general conversions achieved (e.g., ">200 conversions resulting in >$10m in volume").

• We will not share without specific consent: Exact CPA rates, precise campaign spend figures, targeted projects or any information you've explicitly designated as confidential.

We will make reasonable efforts to inform you when your campaign is featured in our marketing materials, but we are not required to obtain your approval before publication. If you wish to place additional restrictions on how your campaign data may be used in case studies, please notify us in writing.

11. DISCOUNT AND INCENTIVE PROGRAMS

11.1 Volume Discounts

We may offer CPA rate discounts based on campaign volume or long-term commitments. Such discounts will be documented in separate agreements.

11.2 Early Adopter Programs

We may offer special terms to early adopters of new features or advertising formats.

12. DISPUTE RESOLUTION

12.1 Attribution Disputes

For disputes regarding conversion attribution:

• Submit details through our platform within 7 days of billing

• Include transaction hashes and specific concerns

• Allow up to 14 days for our review

12.2 Final Determination

Specify reserves the sole right to make final determinations on all disputes. Best practice is to discuss any special attribution concerns before campaign launch.

13. CUSTOM CAMPAIGN TERMS

13.1 Special Arrangements

Any custom campaign terms that differ from our standard policies (including custom conversion definitions, attribution windows, or billing arrangements) must be documented in writing and agreed upon by both parties prior to campaign launch.

13.2 Precedence

In the event of conflict between these Policies and any written custom campaign terms, the custom terms shall take precedence only for the specific campaign(s) they address.

13.3 Documentation

Custom campaign terms may be documented through our platform, email correspondence, or formal agreements. All such documentation becomes part of the binding agreement between parties.

By creating a campaign on Specify, you confirm your understanding and acceptance of these Advertising Policies.