Advertising Policy

Last updated: 28 July 2025 

1. Introduction and Scope 

This Advertising Policy (“Policy”) governs the use of the Specify advertising platform by all advertisers. It is incorporated by reference into Specify’s Terms of Service (“Terms”) and is intended to fully align with those Terms. In the event of any inconsistency between this Policy and the Terms, this Policy will prevail for matters specifically related to advertising. By creating an ad campaign or otherwise using Specify’s advertising services, you agree to abide by this Policy in addition to the Terms of Service. The goal of this Policy is to ensure a fair, transparent, and effective advertising ecosystem on Specify, with clear standards for content, campaign operation, and compliance. 

2. Performance-Based Advertising Model 

Specify operates a blockchain-based advertising platform that uses a performance-based pricing model. Advertisers pay only for actual conversions (on-chain user actions) and not for ad impressions or clicks. This Cost Per Transaction (“CPTx”) model means you set a price per conversion and are charged that amount whenever a qualifying user completes the defined conversion action attributable to your ad. In other words, you pay for tangible results – verified on-chain transactions by users – aligning your costs directly with meaningful outcomes.  

3. Conversions and Attribution 

3.1 Conversion Definition 

A “Conversion” is defined as an on-chain transaction with the advertiser’s registered smart contract(s) by a user who has not interacted with the advertiser’s product in the 45 days prior to the campaign start. In practical terms, existing active users of your product (anyone who used your product in the 45 days before the campaign) are not counted as conversions, whereas new or lapsed users (no interaction in the 45 days pre-campaign) will count as conversions if they perform a qualifying on-chain action during the campaign’s attribution window. Specify typically pre-registers the advertiser’s smart contracts to simplify onboarding, so advertisers usually don’t need to take any action unless they want to track only certain contracts for a specific campaign (e.g., a new product launch).We may request a link to all contracts to ensure accurate tracking. Failure to disclose a contract may result in missed conversion tracking or other enforcement action. 

3.2 Attribution Window 

The attribution window is the time frame during which a user’s on-chain action can be credited as a conversion for your campaign. The window spans the entire duration of your ad campaign and extends for two (2) weeks after the campaign ends. Any qualifying transaction that occurs within this period – even if the user sees the ad on the last day of the campaign and converts shortly after the campaign has stopped – will be counted and billed as a conversion. This extended window ensures late conversions are captured. Advertisers should be aware that they remain responsible for conversions occurring within the attribution window even after the active phase of the campaign. 

3.3 Wallet Linking 

Specify may utilize wallet linking logic to improve conversion attribution accuracy. This means we might treat multiple blockchain wallet addresses as one user if we have reason to believe they are controlled by the same individual. For example, if an ad is served to a user’s one wallet address, and that user later completes the conversion action using a different address that we have linked to the same person, that transaction can still be counted as a conversion for your campaign. Wallet linking prevents users from evading attribution by switching addresses and helps ensure conversions are properly credited even if a user uses multiple wallets. We take certain measures in linking addresses and all such linking is subject to our privacy practices. 

3.4 Conversion Verification and Proof 

All billed conversions are transparently verifiable on-chain. For every conversion attributed to your campaign, Specify will provide a corresponding blockchain transaction hash or identifier viewable in our platform. Advertisers can review these transaction details to independently verify that each billed conversion corresponds to a real on-chain action with their smart contract. This verification mechanism ensures trust and transparency: you pay only for genuine blockchain transactions that actually occurred and were attributed to your ads. We encourage advertisers to review these proofs, and we can assist in understanding conversion data as needed. 

3.5 Disputed Conversions 

If you believe a reported conversion was incorrectly attributed to your campaign, you may initiate a conversion dispute through our platform’s dispute process. For example, you might dispute a conversion if you think the user did not actually come through your ad or the transaction falls outside the defined criteria. Upon receiving a dispute, Specify will review the conversion data and context in good faith. We may consider factors such as timestamps, attribution logic, and any evidence you provide. We will then make a determination at our sole discretion. Our decision on attribution disputes is final. To minimize disputes, we encourage advertisers to communicate any special attribution rules or edge cases to us before launching the campaign (for instance, if there are certain user behaviors or transaction types you believe should not count as conversions, discuss this with us in advance.) Open dialogue can help ensure the conversion definition is applied correctly and avoid misunderstandings. 

4. Campaign Management and Controls 

4.1 Budget and Spending Limits 

Specify allows you to set an optional budget cap or spending limit for each campaign. This cap is the maximum amount you wish to spend on conversions. You can configure it via the platform interface prior to or during the campaign. If a budget cap is set, the system will attempt to pause or stop your ads once the cap is reached (i.e. when the number of conversions × your CPTx rate hits your budget limit). If no cap is set, your campaign will have no fixed spending limit, and all qualifying conversions will be billed with no upper limit. It is your responsibility to monitor spend and set a cap if you need to control maximum costs. Specify is not liable for spend above an intended budget if you did not set an actual cap in the platform. We provide reporting data so you can track conversions and costs as they accrue. 

4.2 Pausing or Stopping Campaigns 

You may pause or stop your campaign at any time through the platform dashboard. Pausing (or outright stopping) will prevent new ads from being served to users typically within moments. However, pausing/stopping does not retroactively cancel exposure that already happened. Any user who was already shown your ad prior to the pause/stop might still later complete a conversion within the attribution window, and such conversions will still be counted and billed to you. In short, conversions “in the pipeline” cannot be un-done by pausing the campaign. If you need to completely terminate a campaign, you should pause it and also consider Section 4.4 (account termination) if you intend to end all activity. We advise monitoring campaign performance for a short period even after pausing or stopping, due to the attribution window capturing post-campaign conversions. 

4.3 No Minimum Spend or Duration 

There are no minimum requirements for advertising on Specify in terms of spend or campaign length. You are free to run very small or short campaigns (or very large ones) as suits your goals. The platform imposes no mandatory minimum budget, and you can run a campaign for any duration you choose, even a single day. This flexibility is designed to accommodate advertisers of all sizes. That said, extremely short campaigns (a few hours or one day) might still accrue conversions after they end (due to the attribution window), so plan accordingly. All campaigns, regardless of size, are subject to the same performance-based billing terms. 

4.4 Termination by Advertiser 

If you wish to terminate your use of Specify’s advertising platform entirely (for example, closing your advertiser account), you must do so by stopping all active campaigns and notifying us in writing. Upon such termination, you remain responsible for any fees incurred up to the termination date and for any conversions that occur within the attribution window after termination from ads that were served while your campaigns were active. In other words, if a user was served your ad before you terminated and that user converts shortly after your account is closed (within the remaining attribution period), you are still obligated to pay for that conversion. We will issue a final invoice if applicable. Account termination is subject to the Terms of Service procedures and does not absolve you of obligations already incurred. (For termination by Specify due to policy violations, see Section 12.) 

5. Ad Content Standards 

5.1 Prohibited Content 

Advertisers must ensure that all ad content (including ad copy, images, videos, and landing pages) adheres to our content standards. The following content types are strictly prohibited in Specify ads: 

• Illegal Products or Services: Any advertisement for products, services, or activities that are unlawful or facilitate breaking the law. This includes promotion of illicit drugs, unlicensed pharmaceuticals, counterfeit goods, pirated software, or any other illegal conduct. 

• Harmful or Dangerous Content: Ads that encourage or depict extreme violence, self-harm, suicide, or any dangerous, reckless behavior. Content that threatens harm or promotes the creation of weapons/explosives is not allowed. 

• Hate Speech and Discrimination: Content that harasses, dehumanizes, or incites hatred or violence against any group or individual based on characteristics such as race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability, or medical condition. We have zero tolerance for ads that spread hate or promote discrimination. 

• Graphic or Violent Imagery: Excessive gore, mutilation, or real-life violent scenes intended to shock or disturb. (Content like mild depictions for permissible contexts such as games or movies must be appropriately targeted and not overly graphic.) 

• Misleading or Deceptive Claims: Any claims that are false, unsubstantiated, or intended to mislead users are banned. This includes “get rich quick” schemes, fraudulent investment opportunities, pyramid or Ponzi schemes, or false promises (e.g., “guaranteed profits” or miracle cures). All claims in your ads must be truthful and verifiable. 

• Offensive or Obscene Material: Pornography, sexually explicit content, or obscene material is not allowed. Ads should be appropriate for a general audience. (Limited exceptions for sexual health or family planning content may apply, but must be presented in a non-explicit, educational manner.) 

• Malware or Malicious Code: Ads must not contain viruses, spyware, malware, or any code that could harm or hijack a user’s device, browser, or wallet. Your ad’s landing page must also be free from malicious or exploitive code (no crypto mining scripts, etc.). Phishing pages or any attempt to deceptively obtain personal information or keys are strictly forbidden. 

• Intellectual Property Infringement: Content that infringes or misuses third-party rights is prohibited. Do not use copyrighted text or images, trademarks, or logos that you don’t have permission to use. Ads impersonating another brand or entity are not allowed. You must own or have legal rights to all elements of your ad creative and landing page content. 

• Other Inappropriate Content: Any content that is otherwise harmful, unethical, or inappropriate as determined by Specify. This includes content that violates the spirit of our community guidelines or could harm our users, publishers, or platform reputation. For example, extremely politicized or propaganda content, ads that instigate conflicts, or any material we deem contrary to our standards, even if not explicitly listed above. 

We reserve the right to reject or remove any advertisement that violates the above content standards or that we determine, in our sole discretion, to be unacceptable. These standards apply both to the ad creative itself and the content of any landing page it points to. If your ad or landing page is found to contain prohibited content, it will not be approved (or will be taken down, if discovered later). Repeated violations may result in suspension of your advertising account (see Section 12 on Enforcement). 

5.2 Sensitive or Restricted Content  

Certain content categories are allowed on the platform only with restrictions or prior approval, due to legal or audience sensitivity considerations. If your advertising falls into any of the following areas, you must ensure compliance with all stated conditions and applicable laws, and you may be required to obtain explicit permission from Specify before running the campaign: 

• Financial Services and Crypto Projects: Ads for financial products (including blockchain token sales, DeFi platforms, exchanges, investment services, etc.) must comply with financial regulations and must not promise unrealistic outcomes (no guaranteed returns, etc.). All statements must be truthful and include appropriate disclaimers about risks. Cryptocurrency or Web3 projects are additionally expected to meet our security standards (see Section 9.5) – for example, smart contracts should be audited. We may request evidence of legal compliance (e.g., licenses for a trading platform) or security audits for blockchain projects before approving such ads. 

• Gambling and Betting: Advertising online gambling, sports betting, lotteries, or related content might only be allowed in jurisdictions where it is legal and with proper targeting to age-appropriate audiences. Such ads must include clear responsible gambling messages and any disclaimers required by law. Advertisers may need to provide proof of licensing. We reserve full discretion to reject gambling and betting advertising.  

• Alcohol: Ads promoting alcoholic beverages are allowed only in regions and contexts permissible by law. They must target appropriate age groups and not depict irresponsible drinking. Any required health warnings or legal disclaimers must be included. 

• Healthcare and Medicine: Ads for medical or health products/services (including supplements, pharmaceuticals, medical devices, clinics) must adhere to applicable health advertising regulations. Prescription drugs or certain medical treatments may not be advertised direct-to-consumer in some jurisdictions. All health claims must be backed by evidence, and necessary disclosures (e.g., “results may vary”) should be present. Sensitive healthcare topics (mental health, sexual health) should be handled with care and dignity in the ad content. 

• Political or Issue Ads: Political advertising (ads about candidates, elections, or social issues) may be subject to additional scrutiny. Such ads must comply with all election laws and platform rules, including transparency requirements (e.g., “Paid for by ___” disclaimers). We reserve the right to restrict or refuse political or issue-based ads, especially if factual claims are unverified or the content is inflammatory. If you are unsure whether your content falls under “restricted” categories or need guidance on required disclaimers, please contact us before submitting the ads. We may require additional documentation or impose targeting limits for sensitive content. Even when allowed, these categories must still follow all other aspects of this Policy and the Terms of Service. Failure to comply with the restrictions can lead to disapproval or removal of the ad. 

6. Ad Creative and Technical Requirements 

All advertisements must meet our creative guidelines and technical specifications to ensure a high-quality experience for users and effective performance for advertisers. When preparing your ad creatives (the images, videos, text, and any interactive elements), please adhere to the following requirements: 

• Format and Specifications: Submit creatives in the supported formats and sizes as specified by our platform. This includes abiding by file size limits, dimensions (for banners or media), character limits (for text), and other technical specs we provide. Creatives that do not meet these specifications may be automatically rejected or may not display properly. 

• Functional and User-Friendly: Ads must function correctly and not disrupt user experience. Click-through URLs should lead to a working landing page that loads quickly. The landing page must not have excessive pop-ups, automatic downloads, or scripts that interfere with a user’s ability to navigate. Any interactive elements in the ad (for example, playable ads or forms) should work as intended and be intuitive to use. 

• No Malicious Code: Ad creatives (including any third-party tags or code in them) must be free of malware or spyware. They should not initiate downloads without user interaction, attempt to phish for user information, or trigger browser security warnings. We conduct technical scans and validations of creatives to detect malicious or non-compliant code. If a creative is flagged for containing potential security risks or poor performance (e.g., causing high latency), it will be rejected. Relevance and Accuracy: The content of your creative should accurately represent the product, service, or offer being advertised.

• Bait-and-switch tactics are prohibited – the landing page content must match the ad’s messaging. For example, an ad that promises a free offer must direct to a page where that exact offer is available (with clear terms), not a generic signup page unrelated to the promise. Misleading visuals or claims (e.g., using someone else’s gameplay footage to advertise your game) are not allowed. 

• Quality Standards: We expect advertisers to put forward high-quality, professional creatives. Ads with very poor design, unclear messaging, or low production quality may be disapproved even if they technically meet other requirements, especially if we believe they would result in a subpar experience or very low conversion rate. We may ask you to improve the ad content or quality if it does not meet our platform’s standards for clarity and professionalism. This benefits both you and the platform, as higher-quality ads tend to perform better in generating conversions. 

• Landing Page Requirements: Your ad’s landing page is considered part of the ad experience and must also follow our standards. The landing page URL must be accurate and direct users to a page that delivers on the ad’s offer. The page should not automatically redirect the user elsewhere without their interaction, nor should it contain content that would violate any of the policies above (e.g. no prohibited content, no malware). If your landing page has a form to collect user data, it must clearly state why you are collecting the data and how it will be used (in compliance with privacy laws). Always provide a visible privacy policy on your site when collecting personal information from users. By ensuring your ad creatives and landing pages meet these technical and quality requirements, you help us maintain a positive experience for users and maximize the chances that your campaign will succeed. Creatives that do not meet these requirements will either be blocked by our system or flagged for manual review and likely rejected until corrected. 

7. Ad Review and Approval Process 

Every advertisement submitted to Specify is subject to review and approval before it can be displayed on publisher sites. We maintain a rigorous ad review process to enforce the content and technical standards described in this Policy. No ad will run until it has passed our checks. Our review process consists of several layers: 

• Automated Scanning: When an ad is submitted, our system automatically scans the creative and metadata for any immediately detectable violations (such as banned keywords, malicious code signatures, or formatting errors). This helps filter out many disallowed ads quickly. 

• Manual Content Review: Our policy review team examines the ad’s content (text, imagery, and the landing page) for compliance with the Ad Content Standards (Section 5). They check for any prohibited material, proper use of disclaimers for sensitive content, accuracy of claims, and overall adherence to this Policy. 

• Technical Validation: We perform technical tests on the creative to ensure it meets Ad Technical Requirements (Section 6). This includes checking that file sizes are within limits, load times are reasonable, and the ad doesn’t break or distort on different devices. We also verify that the tracking links and conversion pixels (if any) are implemented correctly so that conversions can be recorded. 

• Web3 Security Verification: If you are advertising a Web3 or blockchain-related project (such as a dApp, DeFi platform, or token), we will verify that your project complies with our Web3 security requirements. Typically, this means confirming that any smart contracts you promote have passed a security audit by a reputable, independent auditor. We may request documentation of security audits or other safety checks (for example, code audit certificates or links to public audit reports). This step is crucial to protect users from scams or unsafe smart contracts. Ads for blockchain projects that have not been audited or that raise security red flags will be rejected. 

• Final Approval: After the above checks, a member of our team gives final approval for the ad to go live on the network (or final rejection if issues remain). In some cases, we might approve an ad with conditions – for example, limiting it to certain publishers or audiences due to content sensitivities. 

We strive to complete the standard review process within 2 business days for most ads. However, review times may vary depending on the volume of ads in queue or if an ad requires additional scrutiny (e.g., complex financial or technical content). We appreciate your patience during this process. You can monitor the status of your ad in the platform (e.g., “Under Review,” “Approved,” or “Rejected”). 

• If your ad passes all review stages, its status will update to Approved and it will begin running per your campaign settings. 

• If your ad fails any check, we will mark it as Rejected (or “Needs Revision”) and provide a brief explanation of the issue when possible. You will then have the opportunity to fix the problems and resubmit the ad for review. Common reasons for rejection include: policy violations (which we will identify, e.g., “prohibited content: violence”), technical issues (“image dimensions too large”), or likely performance issues (“unclear or low-quality content”). 

• In some cases, we might conditionally approve an ad pending minor changes or with restrictions (for example, “approved for 18+ audiences only”). We will communicate any such conditions clearly. You are expected to comply with any specified restrictions for the ad to continue running. 

Please note that approval of an ad does not guarantee that it will always remain running. We continuously monitor ads even after approval. If an issue is discovered later (for instance, if the landing page content changes to something non-compliant, or if we receive user complaints), we may re-review and subsequently remove or suspend the ad. Additionally, our approval of an ad does not constitute an endorsement of the advertised product nor a confirmation of legal compliance; the advertiser remains responsible for ensuring their content is lawful (see Section 9.1 and 9.2 below). If you feel your ad was wrongfully disapproved, you may contact our support or policy team to request a secondary review. We will re-evaluate the ad, but be advised that repeated submissions of unchanged disapproved content can lead to penalties. We value our advertisers, and our team is willing to help you understand the policies and how to meet them. 

8. Ad Performance Expectations 

Specify’s advertising model means we succeed when you (the advertiser) succeed in getting conversions. Because we only earn revenue when conversions occur, we care about the performance quality of ads on our platform. We expect ads to have a reasonable likelihood of engaging users and driving the intended action. If we determine that an ad is unlikely to perform well or meet basic engagement expectations, we reserve the right to reject it or require you to improve it before running. 

Low-Performance Ads: Ads that are very poorly designed, confusing, or promoting an offer that users are unlikely to trust or find interesting can harm both your results and the overall user experience. Examples might include ads with illegible text, unclear value proposition, or an offer that seems too good to be true (and thus likely ignored). Because such ads are unlikely to generate conversions, we may decline to run them or ask for improvements. This is not a moral judgment on your content, but a practical business decision: running ads that never convert benefits no one. Before rejecting an ad for performance reasons, we will typically provide feedback or suggestions to help you improve it. You might be asked to clarify your messaging, use a more compelling image, improve your landing page, or take other steps to boost the ad’s effectiveness. We encourage advertisers to follow best practices for ad design and to heed any recommendations from our team. Our goal is to help you create ads that will generate conversions and thus justify being displayed.

 However, it is important to understand that Specify makes no guarantee of ad performance or conversion results. While we may require a basic standard of quality and give input on likely performance, we do not warrant or promise that any ad will achieve a particular conversion rate or volume. Actual results depend on many factors outside our control, including market demand for your product, competitor activity, and user preferences. You accept that advertising inherently involves risk and variability. We simply aim to ensure that the ads running on our platform have a fair opportunity to succeed and are not fundamentally flawed from the outset. 

In summary, we may reject or request changes to ads that appear destined for failure (for both our sakes), but once an ad is running, its performance is ultimately up to the audience. Monitor your campaigns and be prepared to optimize content or targeting as needed. We’re happy to provide tips for improving performance, but we cannot force users to convert, and we don’t provide refunds or credits for underperformance except as explicitly stated in the Terms or this Policy.  

9. Advertiser Responsibilities and Warranties 

As an advertiser on Specify, you bear certain responsibilities for ensuring that your campaigns comply with all laws, regulations, and platform rules. You also make several commitments (warranties) to us about your rights and the nature of your ads. By using the platform, you represent, warrant, and agree to the following: 

• Legal Compliance: You will comply with all applicable laws and regulations in every jurisdiction where your ads are displayed. This includes advertising laws, consumer protection laws, privacy regulations, intellectual property laws, and any industry-specific rules (for example, financial regulations for investment products, or age restrictions for adult content). You understand that Specify does not provide legal review of your ads and that our approval does not mean an ad is legally compliant. It is solely your responsibility to ensure your advertising is lawful. If you are unsure about legal requirements in a target region, consult your legal counsel before launching the campaign. 

• Content Rights: You have all necessary rights to the ad content you submit. You either own the content or have obtained proper licenses/permissions to use it in your ads. This includes any images, video footage, music, trademarks, logos, or proprietary text used in the ad or on the landing page. By advertising with Specify, you assure that your ads do not infringe or violate the intellectual property or privacy rights of any third party. If we request proof of your right to use certain content (for instance, brand logos or celebrity images), you must provide it. 

• Authority: You are authorized to enter into this advertising agreement. If you are an individual, you are at least the legal adult age and fully competent to contract. If you are creating campaigns on behalf of a company or organization, you have the legal authority to bind that entity to agreements, including this Policy and the Terms of Service. 

• Truthfulness of Information: All information you provide to Specify is truthful, accurate, and up-to-date. This includes information in your advertiser account (company name, contact details, payment information), as well as campaign-specific information (such as ad descriptions, URLs, target demographics, etc.). You agree to update any information that has changed as soon as possible. Providing false or outdated information (for example, a misleading company identity or a landing page URL that is not what it seems) is a serious violation of trust and may lead to suspension. 

• Product/Service Legitimacy: Your advertised product or service is legitimate and as advertised. You will not advertise scams, fraudulent business models, or products that do not exist. Any product claims (e.g., “#1 market leader” or “approved by FDA”) should be truthful and, where required by law, substantiated with evidence. If your ad promotes a financial opportunity or health product, ensure all required disclaimers are present (e.g., “results are not guaranteed,” “past performance is not indicative of future results,” etc.). Essentially, you are vouching that you are offering a real product/service and will deliver it as promised to users who follow your ad. 

• Web3 Security Requirements: If you are advertising a blockchain or Web3 product (such as a smart contract, token, or decentralized app), you confirm that the underlying technology has been audited for security. In particular, any smart contracts promoted in your campaign must have been security-audited by reputable, independent auditors prior to launch. This is critical to protect our users from hacks, scams, or loss of funds. We may request evidence of such audits (e.g., audit reports) during the ad review process (see Section 7). Advertising an unaudited smart contract or known-vulnerable project is strictly against our policy. Additionally, you represent that your project adheres to any other Web3 security standards we publish (for example, best practices for key management or protections against common exploits). If a security issue is discovered in your product during an active campaign, you must notify us immediately and may need to pause the campaign until the issue is resolved. 

• No Fraudulent Conversions: You will not attempt to fraudulently generate conversions or artificially inflate metrics. You agree not to click your own ads, use bots or scripts to simulate user activity, or encourage others to engage in fake transactions just to drive up your conversion count. Conversions must come from genuine user interest and engagement. Any scheme to “game” the performance-based model (such as self-funding wallets to trigger conversions, or offering incentives to users solely to perform the conversion action without genuine interest) is a violation of this Policy. Specify actively monitors for fraudulent or suspicious conversion patterns, and we reserve the right to withhold credit for, or not bill you for, any conversions we determine to be fraudulent or not bona fide user actions. Such behavior may also result in account suspension (see Section 12). 

• Respect for Platform Integrity: You will not attempt to circumvent or undermine our advertising systems. This means you won’t try to serve unapproved ads, tamper with our tracking code, misuse APIs, or engage in any behavior intended to avoid compliance checks or attribution. For example, you must not mask your landing page to make it appear compliant during review and then later redirect users to a non-compliant page. You must also not create multiple advertiser accounts to bypass account-level enforcement actions or limits. All your advertising activities should be transparent and in good faith. Attempts to circumvent policies or the platform’s intended functioning are grounds for immediate termination of your account. 

• Cooperation and Accountability: You agree to cooperate with any compliance inquiries or investigations by Specify. If we have questions about your campaign or need documentation (e.g., proof of licenses, identity verification, or evidence supporting your ad claims), you will respond promptly and truthfully. You are accountable for the actions of any third parties working on your behalf (such as ad agencies or affiliate partners). Ensure anyone managing campaigns for you is also aware of and abides by this Policy. 

By making the above representations and warranties, you help maintain a safe and trustworthy environment for advertising. Please understand that if you breach any of these commitments, Specify may take enforcement action as described in Section 12 (including suspension or termination of your campaigns). Furthermore, under the Terms of Service, you agree to indemnify and hold Specify harmless for any losses or legal claims arising from your ads, content, or conduct. In plain terms, if your advertising causes harm or legal issues (for example, infringement claims or regulatory fines), you bear the responsibility, not Specify. We encourage you to self-audit your campaigns for compliance regularly and seek legal advice when launching marketing initiatives that might have regulatory implications. 

10. Payment and Billing 

All advertising on Specify is subject to the following payment and billing terms, which align with our performance-based model: 

• Performance-Based Billing: Advertising fees are accrued on a Cost Per Transaction (CPTx) basis. This means you pay a set amount for each conversion (on-chain transaction) attributed to your campaign. The CPTx rate is defined by you when setting up the campaign (similar to setting a CPA bid). There are no charges for mere impressions or clicks – only completed conversions result in fees. This puts the onus on Specify to deliver users who take action. You should ensure your CPTx bid reflects a fair value for each new on-chain user action you seek. 

• Invoicing Cycle: Specify will tally your conversions and related ad spend on an ongoing basis and issue invoices typically after each campaign has been finalized.. In some cases, we may invoice more frequently or when certain spend thresholds are met, but generally expect billing after each campaign has been finalized. Invoices will be delivered electronically to the contact email on your account or accessible in the platform’s billing section. 

• Payment Terms: Each invoice must be paid within 30 calendar days of issuance (Net 30 terms), unless a different period is specified on the invoice. Payment can typically be made via the methods we support (which may include bank transfer, credit card, or approved stablecoin payments, as available). The invoice will state the acceptable payment methods and currency.

• Late Payment: If you fail to pay an invoice by its due date, we reserve the right to impose a late payment interest charge of 1.5% per month (or the maximum rate permitted by law, if lower) on the overdue amount. Interest will accrue daily from the due date until full payment is received. Additionally, delinquent accounts may result in your campaigns being paused or your account being suspended for non-payment. We will attempt to notify you of any impending suspension due to non-payment, but it is your responsibility to keep your account in good standing. 

• Taxes: All fees and charges imposed under this Policy are exclusive of any taxes, levies, or duties that may apply. You are responsible for assessing and paying any government taxes (such as VAT, GST, sales tax, or withholding tax) that are applicable to your advertising purchases, according to your jurisdiction’s laws. Specify does not collect or remit taxes on your behalf, except where required by law. For example, if Estonian law (our jurisdiction) or your local law requires us to collect VAT, we will add it to your invoice; otherwise, we assume payments are net of taxes. You agree to pay all such taxes or provide satisfactory evidence of tax exemption. You also agree to indemnify Specify for any claims or penalties that arise from your failure to pay required taxes related to your use of our platform. 

• Billing Transparency: Each invoice will include sufficient detail for you to reconcile it against your campaign performance. Specifically, we will provide the number of conversions billed, the CPTx rate, and the total amount due (plus any applicable tax or interest). You can cross-verify conversions via the dashboard (as each conversion has a transaction hash record ). If you have a good-faith dispute about an invoice (for example, questioning the number of conversions billed), you must notify us promptly and in any case before the payment due date. We will investigate any invoice disputes consistent with the conversion dispute process (Section 3.5). If we find an error, we will adjust the invoice or issue a credit memo as appropriate. 

• Non-Payment and Collections: Non-payment is a serious breach of your obligations. In addition to suspending your campaigns, continued failure to pay may result in termination of your account (see Section 12) and legal action to recover owed amounts. You agree to pay any reasonable costs of collection (such as attorneys’ fees or agency fees) incurred by Specify in pursuing overdue payments. We prefer to work with our advertisers amicably, so if you are experiencing financial difficulties or foresee an issue in paying an invoice on time, please contact us proactively to discuss possible arrangements.  

By participating in the platform, you acknowledge that you will be billed according to actual conversions delivered and are willing and able to pay for those conversions under the terms above. Always ensure your payment information on file is current to avoid inadvertent issues (e.g., an expired credit card that could lead to non-payment). 

11. Data Usage and Privacy 

Specify is committed to protecting user privacy and handling data in a transparent manner. Our advertising platform is designed in a privacy-conscious way by leveraging blockchain data for ad targeting and conversion tracking, rather than intrusive personal data collection. Below we outline how data is used in the context of advertising, and the rights and obligations of both Specify and advertisers: 

11.1 End-User Data Collection:

We do not collect private personal information about end-users who view or interact with Specify ads. We do not utilize cookies to track personal identities, nor do we gather data like names, emails, or browsing histories for ad targeting. Instead, our tracking and attribution rely on public on-chain data – for example, wallet addresses and transaction hashes that are openly available on the blockchain. When a user engages with an ad and later completes a blockchain transaction (conversion), we match that event using blockchain records. This process may involve linking an on-chain address to an ad impression (as described in Section 3.3), but it does so without revealing the user’s off-chain identity. Because our platform operates without handling personal identifiers, it inherently minimizes privacy intrusion. We also do not share individual user’s behavioral profiles with advertisers; you receive conversion metrics and aggregate analytics, not personal data about who converted. 

11.2 Privacy Compliance

Even though we rely on pseudonymous blockchain data, we still adhere to relevant privacy laws and regulations in our operations. For example, if using our platform in a jurisdiction with strict data protection laws (like the EU’s GDPR), the data we process (wallet addresses, etc.) is handled in compliance with those laws. We treat blockchain addresses as personal data when required by law (recognizing that in some cases an address could be linked to an individual). We implement appropriate technical and organizational measures to protect any data we hold, and we only retain data as long as necessary for the business purposes (e.g., billing, analytics, dispute resolution). Advertisers are expected to comply with privacy laws as well. If you collect any personal data on your landing pages (such as via a lead form after a user clicks an ad), you must provide proper notice and obtain any necessary consents. Nothing in this Policy relieves you of your own obligations to handle user data lawfully. Remember, any data you obtain from users through Specify ads (for instance, if a user signs up on your site) is your responsibility to protect and use ethically. 

11.3 Advertiser Ad Content and IP

You retain ownership of all creative content and materials you provide to us for advertising. By submitting ad content to Specify, however, you grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, modify (e.g., resize images), and display that content for the purpose of providing the advertising services. This means we can serve your ads across our publisher network, use them in our dashboard for analytics, and create derivative formats as needed for technical delivery. We will not use your ad content for any other purpose outside of operating and promoting the ad platform. This license lasts for as long as your content is being used on the platform. If you remove the content or terminate your campaigns, we will cease using your content going forward (though we may retain copies for legal record-keeping or archival backup). You also permit us to make minor editorial adjustments to your content if required for compliance (for example, adding an “Ad” label if missing or truncating text that exceeds a limit), but you are primarily responsible for providing compliant creatives. 

11.4 Campaign Performance Data

All data about how your campaigns perform (impressions, clicks, conversions, etc.), as collected by our platform, is owned by Specify as part of our service analytics. We provide you with access to detailed reports on your campaign performance for your own internal use. You may use these analytics internally to assess and improve your marketing efforts. However, you may not resell, publish, or share the performance data we provide with third parties outside your organization without our permission. (For example, you shouldn’t publish specific conversion rates or platform benchmarks publicly as if it were your data; that data is a result of our platform’s operation.) This restriction doesn’t apply to aggregate insights you derive independently (e.g., “we gained 100 new users from our Specify campaign” is fine to mention, but you shouldn’t expose data that can only be obtained via our analytics interface). If you need to share performance data with an agency or partner working on your behalf, ensure they treat it confidentially and only use it for your campaign’s purposes. 

11.5 Use of Data for Marketing and Case Studies

Unless you opt out in writing, you grant Specify permission to reference your advertising relationship and high-level campaign results in our own marketing efforts. This may include using your business name and logo as part of a client list on our website or in presentations. We may also develop case studies or success stories that mention your campaign’s performance (for example, highlighting the number of conversions or the cost-per-conversion achieved). Importantly, we will not disclose sensitive details such as exact spending amounts or any proprietary conversion data without your consent. Any metrics shared are usually generalized (e.g., “Advertiser X saw ~500 conversions at an average CPTx of $Y”). We will make a good-faith effort to notify you when we plan to feature your brand or campaign in any external materials, and you can withdraw the permission to be featured at any time by notifying us in writing. We value our partnership with our advertisers and typically view this as a mutually beneficial opportunity to showcase success. However, if you prefer to keep your usage of Specify private, just let us know and we will refrain from mentioning you in our marketing communications. Overall, our data practices aim to be transparent and fair. We collect minimal personal data, we give you useful insights about your campaigns, and we respect both your and the end-users’ rights when it comes to data. If you have any questions or require a data protection agreement (DPA) for compliance reasons, please contact us. Additionally, please refer to our Privacy Policy for more general information on how Specify handles data outside the scope of advertising campaigns. 

12. Policy Enforcement and Termination 

To maintain the integrity of our platform, Specify will actively enforce this Advertising Policy. If an advertiser violates any of the rules or obligations described above (or the Terms of Service), we may take action ranging from warnings to permanent account termination, depending on the severity of the violation. Our goal with enforcement is to uphold the policy fairly while mitigating harm. Below are the key enforcement measures and conditions: 

• Ad Rejection/Removal: The first level of enforcement is at the individual ad level. As described in Section 7, any ad that violates our content or technical standards will be rejected during the review process and will not run. If a violation is discovered in an ad that is already running (for example, a landing page changes to prohibited content, or we missed something initially), we will remove or disable that ad. You will be notified of the removal and the reason, and you may lose any further delivery on that campaign until the issue is fixed. Minor infractions (like forgetting a disclaimer) might be handled by a request to correct and resubmit, whereas serious infractions (like fraudulent content) result in immediate removal. We reserve the right to remove any ad at any time if we determine it poses risk or violates our policies, even if it was previously approved. 

• Warnings and Communication: For less severe or unintentional violations, our team may issue a warning and work with you to correct the problem. For example, if you unknowingly used an image you don’t have rights to, we might alert you and ask for a replacement creative. A warning is not a free pass – it is an opportunity to fix an issue. Repeated warnings indicate a pattern and will escalate our response. We document all policy warning communications. 

• Campaign Suspension: Specify may suspend your active campaigns if we detect violations that require broader intervention. Suspension means your ads will temporarily stop serving. This can happen if, for instance, your account information is invalid (affecting trust/transparency), or if we find evidence of potential fraud in your conversion traffic. In cases of suspected fraud or security issues, we might suspend campaigns while investigating. We will typically notify you of a campaign suspension and the general reason, though in urgent cases the suspension might be immediate and notification follows shortly after. 

• Account Suspension or Termination: More serious or repeated violations can lead to your entire advertising account being suspended or terminated. Suspension is a temporary measure disabling all your campaigns and preventing new ones, until the issue is resolved to our satisfaction. Termination is permanent closure of your account and a ban from the platform. According to our Terms, we reserve the right to suspend/terminate your access if you violate this Policy or the Terms, fail to pay fees when due, or if we determine that your continued activity is harmful to us or our users/partners. Depending on the situation, this action can be taken with or without prior notice. We will attempt to give a warning or work out issues when possible (especially for minor or fixable issues) , but we are not obligated to do so in clear cases of serious misconduct. For example, an account posting egregiously illegal ads or engaging in fraud may be terminated immediately to protect the community. 

• Post-Termination Obligations: If your account is terminated (whether by you as per Section 4.4 or by us for a violation), note that you are still responsible for any outstanding balances. You must pay for conversions already delivered and any other amounts owed up to the date of termination (including those conversions that may yet occur in the attribution window after your ads stopped, as explained earlier). We will send a final invoice if necessary. After termination, you will no longer have access to the advertising platform or any related data, so be sure to download any reports you need before that happens. Termination for cause (i.e., due to policy breach) may also result in you being blacklisted from creating new accounts. 

• Right to Appeal: We understand mistakes happen. If you believe we have made an error in enforcement (for example, if your account was suspended for a violation you did not commit, or due to a misunderstanding), you have the opportunity to contact our support team and provide an explanation or evidence. We will review appeals on a case-by-case basis and reinstate ads or accounts if appropriate. However, frivolous or dishonest appeals will not be entertained. Decisions on appeals are at Specify’s sole discretion and are final. 

• No Waiver of Policy: Our enforcement of these rules may vary depending on context, but any failure by us to enforce a provision of this Policy in one instance does not mean we waive our right to enforce it later or in other instances. The standards set forth in this Policy remain in effect at all times. For example, if we overlooked a violation and didn’t take action immediately, it doesn’t prevent us from acting on it once we become aware, nor does it permit you to continue the violating behavior. 

• Collaboration with Authorities: In cases where ads are found to violate laws (e.g., ads promoting illegal activities, or discovered fraud affecting users), we reserve the right to inform and cooperate with relevant law enforcement or regulatory authorities. We will comply with lawful orders to disclose information as required (per our Terms and Privacy policies), and we may share certain information proactively if we believe it’s necessary to prevent harm. 

• Platform Integrity: We may also enforce limits to protect platform integrity outside of direct policy violations. For example, we might restrict the volume of ads or conversions if we suspect system manipulation, or throttle delivery if an unexpected technical issue arises. These measures ensure fairness and stability. They are generally not punitive and will be communicated if they significantly affect your campaigns. 

In summary, adherence to this Policy is mandatory. Specify takes a firm but fair approach: we prefer to educate and warn where possible, but we will act decisively to address serious or repeated violations. This ensures that advertisers who follow the rules can compete on a level playing field and users are protected from bad experiences. We appreciate your cooperation and professionalism in helping uphold these standards. 

13. Amendments and Updates to this Policy 

This Advertising Policy may be updated by Specify from time to time as our business, technology, and regulatory environment evolve. We strive to keep our policies current and will make reasonable efforts to inform you of major changes. If we make material changes to the Advertising Policy, we will provide notice via the platform dashboard, email, or other prominent communication channels. However, it is ultimately your responsibility to review this Policy periodically for any updates. The “Last Updated” date at the top can help you identify new versions. 

Changes to the Policy become effective as of the date posted or as otherwise indicated at the time of notice. If you continue to use the Specify advertising platform after a new version of the Policy takes effect, that continued use will constitute your acceptance of the changes. If you do not agree with a change, you must stop advertising on Specify and may close your account (subject to the termination provisions herein and in the Terms). 

We encourage advertisers to stay informed about our rules – they are designed to create a safer, more effective advertising environment for everyone. If you have questions or feedback about any policy changes, feel free to reach out to us. Your input can often help us refine our guidelines.