Start Publishing with Specify

Specify offers web3 publishers industry-leading monetization opportunities with high-quality, relevant ads that enhance—rather than detract from—the user experience. Our unique hybrid payment model rewards quality traffic with some of the highest effective CPM rates in the industry.

Why Choose Specify?

User-First Advertising

• Relevant Content: Wallet-based targeting ensures ads match user interests and behavior

• 80% Positive Reception: Our users report overwhelmingly positive responses to our targeted ads

• View through conversions: Our onchain tracking system means not all ads need to push for clicks, keeping users in your app

Industry-Leading Payouts

Our hybrid payment system rewards publishers who deliver engaged, converting traffic:

• Base $10 CPM for all approved publishers

• Commission bonuses up to 35% based on conversion performance

• The better your traffic quality, the higher your effective CPM

• Top performers can earn $80+ effective CPM with quality traffic

Advertiser Quality Control

Protect your platform's reputation with our organization-based approval system:

• Review and approve each advertiser before they can display ads on your site

• Maintain full control over which brands appear on your platform

• Block specific organizations or categories that don't align with your audience, or compete with your product

Publisher Requirements

Single Requirement: Wallet Connection Unlike traditional ad platforms with complex eligibility criteria, Specify has just one essential requirement:

• Your platform must have users connect their wallets

• This enables our precise targeting system to deliver relevant ads

• No minimum traffic thresholds

We welcome publishers of all sizes—from established DApps with millions of users to emerging projects building their audience.

Publishers do need approval and to pass our standards.

Payment Tiers & Earnings Potential

Performance-Based Commission Structure Your earnings grow with traffic quality through our tier system:

*Based on conservative $20 avg CPA

Implementation Process

Simple Integration, Powerful Results Our streamlined implementation process gets you up and running quickly:

1. SDK Integration: Add our lightweight JavaScript SDK to your application

2. Wallet Connection: Pass connected wallet addresses to our serve function

3. Ad Rendering: Receive targeted ad content and display it in your chosen format

4. Conversion Tracking: Automatic attribution with no additional code required

5. Performance Optimization: Monitor your tier status and optimize for higher payouts

Design & Implementation Support

Expert Assistance Available Our team provides comprehensive support throughout your implementation:

• Design Consultation: Guidance on effective native ad placements that maximize conversions

• Technical Implementation: Developer assistance with SDK integration

• Performance Optimization: Ongoing support to help you reach higher payment tiers

• Custom Solutions: Tailored approaches for unique platform requirements

• Revenue Coaching: Best practices for improving conversion rates and earnings

• Our approach ensures users view ads as valuable, relevant content rather than intrusive interruptions.

Getting Started

Join Our High-Earning Publisher Network

Ready to start earning industry-leading rates? Contact us today to:

• Get access to our publishing SDK

• Discuss your revenue potential based on your traffic

• Review implementation strategies for your platform

• Explore optimization opportunities to maximize your tier level

Ready to maximize your ad revenue? Schedule a call with our team to get started.

Unlike other ad networks that cap earnings with fixed CPM rates, Specify's hybrid model means your earning potential grows with your traffic quality.