PUBLISHER POLICY

Last Updated: April 21, 2025

This Publisher Policy ("Policy") governs the relationship between The Internet Community Company OÜ, operating under the brand name "Specify" ("Specify," "we," "us," "our") and publishers who display advertisements through our platform ("Publisher," "you," "your"). By integrating our ad code or otherwise using our services, you agree to this Policy in its entirety.

1. ELIGIBILITY REQUIREMENTS

1.1 Technical Requirements

To qualify as a Specify publisher, you must:

• Have the technical capability to access your users' wallet addresses

• Successfully integrate our JavaScript SDK according to implementation guidelines

• Maintain reasonable uptime and performance standards for your platform

1.2 Content Standards

We welcome a wide range of publishers. However, your platform must not primarily focus on:

• Adult content (18+)

• Violent or extremist content

• Content that violates applicable laws in relevant jurisdictions

1.3 Onboarding Process

All prospective publishers undergo a personalized onboarding process that includes:

• An introductory call with our team

• Review of your platform by our team

• Technical discussion to address implementation questions

• Collaborative approach to integration

2. IMPLEMENTATION REQUIREMENTS

2.1 Technical Integration

You agree to:

• Implement our JavaScript SDK according to our documentation

• Not modify our ad code without written permission

• Keep our SDK updated to the latest version when notified

• Provide us with reasonable access to verify proper implementation

• Display any ad immediately when our serve function returns data - by calling our serve function, you commit to showing the returned ad to the user without delay

2.2 Ad Placement

While we don't mandate specific placements, you agree to:

• Work with our team to identify optimal ad positions

• Not place ads in locations that lead to accidental clicks

• Not place ads alongside inappropriate content

• Ensure ads are visible when served

2.3 User Privacy

You must:

• Maintain a privacy policy that discloses the sharing of wallet addresses with advertising partners

• Not combine our ad technology with techniques designed to collect additional user data without consent

3. ADVERTISING DISCLOSURE

3.1 Transparency Requirements

You must clearly label all Specify advertisements as promotional content by:

• Including "Ad," "Sponsored," or similar designation

• Ensuring the disclosure is visible and legible

• Following applicable regulations regarding ad disclosure in your jurisdiction

3.2 Prohibited Practices

You may not:

• Present ads as organic content or editorial recommendations

• Obscure or minimize required disclosures

• Make claims about advertised products or services beyond what is contained in the ad

4. TRAFFIC QUALITY

4.1 Valid Traffic

We only pay for valid impressions from real users. You agree not to:

• Generate automated or artificial traffic

• Encourage or incentivize users to interact with ads

• Reload or refresh pages excessively to generate additional impressions

• Use any method to artificially inflate impression counts

4.2 Publisher Verification

We may verify impression validity through:

• Analyzing traffic patterns and user behavior

• Comparing impression logs with publisher-reported data

• Using third-party verification services

• On-site or technical audits

5. PAYMENT TERMS

5.1 Payment Schedule

• Payments are processed monthly for the previous month's activity

• Payments are typically issued within 30 days of the end of each month

5.2 Payment Methods

We support the following payment methods:

• Bank transfers

• Cryptocurrency stablecoins (on Ethereum mainnet, Polygon, Base, Optimism, Arbitrum, and Gnosis Chain)

5.3 Payment Disputes

Any payment disputes must be submitted within 30 days of the payment date. We will investigate and resolve disputes in good faith.

6. INTELLECTUAL PROPERTY

6.1 License to SDK

We grant you a limited, non-exclusive, non-transferable license to use our SDK solely for the purpose of displaying advertisements through our platform.

6.2 Brand Usage

You may not use Specify trademarks, logos, or branding without our prior written consent, except as provided in our publisher materials.

7. TERM AND TERMINATION

7.1 Term

This Policy remains in effect for as long as you use our services.

7.2 Termination by Publisher

You may terminate your participation at any time by removing our ad code and notifying us in writing.

7.3 Termination by Specify

We may suspend or terminate your account if:

• You breach this Policy or our Terms of Service

• Your platform consistently generates invalid traffic

• Your platform changes to include prohibited content

• You fail to maintain the technical requirements for integration

7.4 Effect of Termination

Upon termination:

• You must immediately remove all Specify ad code from your platform

• We will pay any outstanding valid earnings according to our payment schedule

• Sections relating to Payment Terms, Intellectual Property, and Confidentiality will survive termination

8. MODIFICATIONS TO POLICY

We may modify this Policy at any time. Continued use of our services after modifications indicates your acceptance of the updated Policy.

9. RELATIONSHIP OF PARTIES

You are an independent contractor. Nothing in this Policy creates any agency, partnership, or joint venture between you and Specify.

10. GOVERNING LAW

This Policy is governed by the laws of Estonia. Any disputes shall be resolved in the courts of Estonia.

By integrating our ad code or continuing to display Specify advertisements, you acknowledge that you have read, understood, and agree to be bound by this Publisher Policy.