Cost Per Transaction (CPTx): Pay Only For Results

Unlike traditional ad platforms where you pay for impressions or clicks regardless of outcome, Specify's CPTx model ensures you only pay when users complete on-chain transactions in your product.

How CPTx Pricing Works

Simple Performance-Based Model:

• You set your price per conversion when launching your campaign

• We deliver targeted ads to relevant web3 users across our publisher network

• You pay exactly your specified rate for each completed transaction

• Higher CPTx bids get your ads in front of more people

Example: If you set $40 CPTx for new users completing a swap on your DEX, you'll pay exactly $40 per conversion—whether it takes 100 impressions or 10,000 to generate that action.

Understanding Reach vs. Price

How Bidding Affects Reach: Your CPTx bid determines how many people will see your ads. Higher bids unlock access to more publisher inventory and larger audiences, while lower bids target users with less demand from other advertisers.

Live Market Data: When setting up your campaign, you'll see a graph showing the estimated reach for different CPTx prices based on current market demand. This helps you balance cost with the scale you want to achieve.

Market Dynamics:

• Higher bids = More reach = More potential conversions

• Lower bids = Less reach but potentially higher ROI if targeting is precise

• Demand fluctuates based on competitor activity and market conditions

Strategic Bidding

Finding Your Sweet Spot:

• Start with your profitable CPTx based on LTV calculations

• Check the reach estimate to see if it meets your volume goals

• Adjust bid up if you need more scale, or down if focused on efficiency

• Monitor performance and plan future campaigns based on results

Targeting Optimization: Targeting is project-based. The more specific your project targeting, the less competition you'll face from other advertisers, potentially allowing you to achieve good results at lower CPTx rates.

Budget Management

Campaign Controls:

• Total Budget Limits: Set maximum campaign spending with hard caps

• Real-Time Tracking: Monitor spend and conversions through your dashboard

Budget Recommendations:

• Allow sufficient budget for meaningful performance data

• Very restrictive budgets may limit our ability to optimize delivery

• Consider your reach estimate when setting total budget

Transparent Pricing

What You Pay:

• Only successful conversions at your specified CPTx rate

• No platform fees or hidden markups

• No setup costs or monthly minimums

• No click or impression charges

Billing:

• Pay only when users complete defined on-chain transactions

• Monthly invoicing with detailed conversion reporting

• Transparent attribution with blockchain transaction hashes

Coming Soon

Dynamic Bid Adjustments: In an upcoming update, you'll be able to modify your CPTx after campaign launch to respond to changing market demand and competition.

Getting Started

Launch Your First Campaign:

1. Define conversions (specific on-chain actions that create value)

2. Calculate target CPTx based on your user LTV

3. Check reach estimate for your planned bid

4. Set campaign budget

5. Launch and monitor performance through your dashboard

Ready to get started? Schedule a call to discuss your user acquisition goals and optimal CPTx strategy.