Cost Per Transaction (CPTx): Pay Only For Results

Unlike traditional ad platforms where you pay for impressions or clicks regardless of outcome, Specify's CPTx model ensures you only pay when users complete specific on-chain transactions you define as valuable:

• You set your maximum price per conversion

• We deliver targeted ads to relevant web3 users

• You pay exactly your specified rate for each completed transaction

Example: If you set $40 CPTx for new users completing a swap on your DEX, you'll pay exactly $40 per conversion—whether it takes 100 impressions or 10,000 to generate that action.

Calculating Your Ideal CPTx Rate

If you are looking to make your campaigns profitable, it’s as simple as understanding your user economics to set the right CPTx:

1. Estimate your average user's Lifetime Value (LTV):

• For DeFi: Average fees generated per user

• For NFT marketplaces: Commission per transaction × average transactions

• For Gaming: Average in-game purchases + secondary market fees

2. Set your CPTx below your LTV to ensure positive ROI:

Campaign Health Formula: LTV ÷ CPTx

• < 1.0 = 🚑 Unsustainable (spending more than you earn)

• 1.0 = 🙂 Break-even (covering acquisition costs)

• 1.5 = 👍 Healthy (50% profit margin on acquisition)

• 2.0+ = 🚀 Thriving (100%+ profit margin)

Flexible Budget Management

Control your spending with confidence:

• Campaign Budgets: Set total campaign spending limits

• No Minimum Spend: Start with test budgets as low as $500

• Real-Time Tracking: Monitor spend and conversions through your dashboard

Note: While we enforce hard budget caps, we recommend setting realistic budgets for accurate performance data. Very restrictive budgets may limit our ability to optimize across different publisher sources and targeting combinations.

Price discovery coming soon

We are developing an auction mechanism that will allow natural price discovery for CPA. This should help you more effectively use your max CPTx value and give you more of a guide for how you value your users vs your competition.

No Hidden Fees or Surprises

• Clear, conversion-based pricing

• No platform fees or markups

• No minimum commitments

• Performance-based model aligns our success with yours

Ready to get started? Schedule a call