Cost Per Transaction (CPTx): Pay Only For Results

Unlike traditional ad platforms where you pay for impressions or clicks regardless of outcome, Specify's CPTx model ensures you only pay when users complete on-chain transactions in your product.

How CPTx Pricing Works

Simple Performance-Based Model:

• You set your price per conversion when launching your campaign

• We deliver targeted ads to relevant web3 users across our publisher network

• You pay exactly your specified rate for each completed transaction

• Higher CPTx bids get your ads in front of more people

Example: If you set $40 CPTx for new users completing a swap on your DEX, you'll pay exactly $40 per conversion—whether it takes 100 impressions or 10,000 to generate that action.

Understanding Reach vs. Price

How Bidding Affects Reach: Your CPTx bid determines how many people will see your ads. Higher bids unlock access to more publisher inventory and larger audiences, while lower bids target users with less demand from other advertisers.

Live Market Data: When setting up your campaign, you'll see a graph showing the estimated reach for different CPTx prices based on current market demand. This helps you balance cost with the scale you want to achieve.

Market Dynamics:

• Higher bids = More reach = More potential conversions

• Lower bids = Less reach but potentially higher ROI if targeting is precise

• Demand fluctuates based on competitor activity and market conditions

Strategic Bidding

Finding Your Sweet Spot:

• Start with your profitable CPTx based on LTV calculations

• Check the reach estimate to see if it meets your volume goals

• Adjust bid up if you need more scale, or down if focused on efficiency

• Monitor performance and plan future campaigns based on results

Targeting Optimization: Targeting is project-based. The more specific your project targeting, the less competition you'll face from other advertisers, potentially allowing you to achieve good results at lower CPTx rates.

Budget Management

Campaign Controls:

• Total Budget Limits: Set maximum campaign spending with hard caps

• Real-Time Tracking: Monitor spend and conversions through your dashboard

Budget Recommendations:

• Allow sufficient budget for meaningful performance data

• Very restrictive budgets may limit our ability to optimize delivery

• Consider your reach estimate when setting total budget

Getting Started: Test Campaign

All new advertisers start with a Test Campaign to validate targeting and establish baseline performance:

Test Campaign Details:

• $1,000 for 15,000 impressions

• Full performance tracking and analytics

• Conversions are tracked but not billed separately during the test

• Typically 2-3 weeks to gather meaningful data

• Graduate to full CPTx pricing when your campaign demonstrates ≥0.05% conversion rate

How test campaign billing works:

The $1,000 covers the 15,000 impressions delivered during your test period. Any conversions generated from these impressions are tracked and reported but not billed separately - they're included in your test investment. This allows you to evaluate true campaign performance and ROI before committing to larger-scale CPTx campaigns.

Note: The test campaign is a fixed-price package focused on validating audience fit and gathering performance data, not guaranteeing a specific conversion volume.

Why start with testing?

Web3 conversion tracking has inherent lag due to on-chain confirmation times. The test campaign ensures we deliver sufficient volume to evaluate performance fairly before scaling. This protects both parties—you validate that our audience converts for your product, and we ensure our publisher inventory is being used effectively.

What happens after testing?

• Strong performance (≥0.2% conversion): Unlock full CPTx pricing for ongoing campaigns at significantly lower costs. Our successful campaigns typically convert at 0.3-1%, meaning qualified projects see 5-10x better economics through pure performance billing.

• Needs optimization (<0.2% conversion): We'll provide feedback on campaign performance and discuss next steps. In some cases, the issue is targeting or creative and can be refined. In others, it may indicate the product isn't quite ready for paid acquisition -perhaps the funnel needs work or PMF isn't fully established yet. We'd rather be honest about what we're seeing than encourage campaigns that aren't set up to succeed.

Transparent Pricing

Test Campaign Pricing:

• Fixed $1,000 for 15,000 impressions

• All conversions tracked and reported

• No additional fees or charges

CPTx Pricing (Post-Test):

• Only successful conversions at your specified CPTx rate

• No platform fees or hidden markups

• No setup costs or monthly minimums

• No click or impression charges

Billing:

• Test campaigns: Invoiced upon launch

• CPTx campaigns: Pay only when users complete defined on-chain transactions

• Monthly invoicing with detailed conversion reporting

• Transparent attribution with blockchain transaction hashes

Getting Started

Launch Your First Campaign:

1. Define conversions (specific on-chain actions that create value)

2. Calculate target CPTx based on your user LTV

3. Check reach estimate for your planned bid

4. Set campaign budget

5. Launch and monitor performance through your dashboard

Ready to get started? Schedule a call to discuss your user acquisition goals and optimal CPTx strategy.