Advanced Web3 Ad Technology

While we maintain some proprietary elements of our technology, we're proud to share how Specify delivers industry-leading targeting and conversion tracking.

Core Technical Infrastructure

Specify builds on the foundation developed for our sister product, outposts.io:

• Web3-Native Architecture: Built from the ground up for blockchain integration, not retrofitted web2 technology

• Comprehensive Project Index: Database of 6,000+ web3 projects with continually updated contract mappings

• Multi-Chain Indexing: Real-time transaction monitoring across all major EVM chains

• High-Performance Matching Engine: Ad targeting decisions in <100ms regardless of user location

• Privacy-Preserving Design: No reliance on cookies, pixels, or traditional tracking methods

Advanced Project Identification

Our system maintains sophisticated fingerprints of web3 projects through:

• Smart Contract Registries: Continuously updated database of verified project contracts

• On-Chain Interaction Patterns: Identification of characteristic transaction patterns

• Cross-Chain Identity Resolution: Linking project deployments across multiple networks

• Protocol-Specific Logic: Custom identification systems for DEXs, lending platforms, NFT markets, and more

Real-Time Transaction Processing

When a wallet connects or an ad impression is served:

1. Our system instantly analyzes the wallet's transaction history

2. Projects are identified based on contract interactions

3. Usage patterns and preferences are extracted

4. These insights are matched against available ad campaigns

5. The optimal ad is selected and delivered in milliseconds

Technical Expertise

Our team brings over 4 years of specialized web3 development experience:

• Deep expertise in blockchain data indexing and interpretation

• Optimized query infrastructure for sub-100ms ad serving globally

• Secure, scalable architecture handling millions of daily transactions

• Custom-built targeting algorithms specific to web3 user behavior

Supported Networks

We currently support the following EVM-compatible networks:

• Ethereum Mainnet

• Arbitrum

• Optimism

• Base

• Polygon

• Gnosis Chain

• zkSync

• BNB Chain

Additional networks can be added upon request. While there are some infrastructure costs associated with new chain integrations, we're committed to supporting any network with sufficient advertiser demand.

Need technical details for integration? come chat with us