Outposts: Our Phase 1 Publisher

During phase 1 of Specify we ran all campaigns through Outposts, our sister project and initial publishing partner. We've since grown but outposts remains a high quality base bringing in high quality conversions.

• High-Quality Audience: Approximately 20,000 active web3 users who connect their wallets to receive personalized content

• Engaged Readership: Outposts users demonstrate significantly higher on-chain activity than typical web3 audiences with on average over 100 projects used per wallet

• Native Integration: Ads appear seamlessly within the Outposts newsletter, maintaining a premium user experience

• Precision Targeting: Users connect their wallets to Outposts, enabling our project-based targeting to reach the most relevant audience

As a user-focused web3 newsletter, Outposts has been the perfect environment to refine our ad delivery system and validate our targeting approach. It's where we've "dogfooded" our own product, ensuring it meets the high standards we have for user experience.

Phase 2 External Publishers

After perfecting our systems in phase 1 we began rolling out to more external publishers in late Q3 2025.

Collab land:

• Native Integration: Ads appear seamlessly within discord whenever user interact with collabland to unlock roles based on onchain requirements.

• Precision Targeting: Users on collab land often have multiple wallets connected which gives us more data to find the perfect ad for

Blockscout:

Block explorers are one of the places web3 users currently most frequently see ads. Blockscout isn't quite like other block explorers though, beyond their innovative pushes to simplify multichain exploring they also support account level wallet connection that unlocks various features not found in other explorers - including publishing specify powered ads!

Growing Our Publisher Network

We're still expanding in phase 2, but also keeping things gradual so we can ensure high quality conversions. We're most excited about expanding to:

• App Integrations: Discussions underway with applications across DeFi, NFT, and gaming verticals

• Wallet Interfaces: Partnerships forming with wallet providers to deliver relevant ads in non-intrusive placements

• Web3 Communities: Working with community platforms where users connect wallets for access

Our expansion prioritizes quality over quantity—we're focused on publishers that:

1. Maintain high standards for user experience

2. Attract engaged, active web3 users

3. Offer native ad placements rather than traditional banners

4. Share our vision for relevant, respectful advertising

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