Current Publisher Network

Outposts: Our Flagship Publishing Partner

All Specify campaigns currently run exclusively through Outposts, our sister project and initial publishing partner:

• High-Quality Audience: Approximately 20,000 active web3 users who connect their wallets to receive personalized content

• Engaged Readership: Outposts users demonstrate significantly higher on-chain activity than typical web3 audiences with on average over 100 projects used per wallet

• Native Integration: Ads appear seamlessly within the Outposts newsletter, maintaining a premium user experience

• Precision Targeting: Users connect their wallets to Outposts, enabling our project-based targeting to reach the most relevant audience

As a user-focused web3 newsletter, Outposts has been the perfect environment to refine our ad delivery system and validate our targeting approach. It's where we've "dogfooded" our own product, ensuring it meets the high standards we have for user experience.

Expansion Plans

Growing Our Publisher Network

We're actively expanding our publisher network to include a diverse range of web3 platforms:

• App Integrations: Discussions underway with applications across DeFi, NFT, and gaming verticals

• Wallet Interfaces: Partnerships forming with wallet providers to deliver relevant ads in non-intrusive placements

• Web3 Communities: Working with community platforms where users connect wallets for access

Our expansion prioritizes quality over quantity—we're focused on publishers that:

1. Maintain high standards for user experience

2. Attract engaged, active web3 users

3. Offer native ad placements rather than traditional banners

4. Share our vision for relevant, respectful advertising

However, we've seen very promising responses and are in late-stage talks with a few potential publishers.

Publisher Selection Process

We carefully evaluate potential publishing partners to ensure alignment with our values and quality standards:

• User Base Analysis: We assess on-chain activity levels and user engagement metrics

• Content Review: We ensure the platform maintains high-quality standards

• Integration Evaluation: We confirm the ability to deliver native ad experiences

• Targeting Compatibility: We verify the platform can support our wallet-based targeting system

Timeline for Network Expansion

• Current Phase: Single trusted publishing partner (Outposts)

• Q2 2025: Onboarding 3-5 additional high-quality publishers via the new SDK

• Q3 2025: Expanding to 10+ publishers across multiple web3 categories

Are you a potential publishing partner? Apply to join our publisher network →