Terms of Service

Last updated: 28 July 2025  

1. Introduction 

These Terms of Service (‘Terms’) govern the relationship between The Internet Community Company OÜ, operating under the brand name ‘Specify’ (‘we,’ ‘us,’ ‘our’), and all users of our advertising platform (‘you,’ ‘your’). This includes individuals or entities using Specify as Advertisers (to run ad campaigns) or as Publishers (to display ads), as well as any other participants in the Specify ecosystem. By clicking ‘Create’ on our platform, integrating our ad code, or otherwise using our services, you acknowledge that you have read and agree to these Terms in their entirety. Advertisers and Publishers may be subject to additional policies (e.g., our Advertising Policy and Publisher Policy, respectively) which are hereby incorporated by reference. 

In case of any inconsistency between these Terms and a specific policy, the policy shall prevail solely with respect to the subject matter it governs. 

2. Service Description 

Specify offers a blockchain-based advertising platform that tracks users’ on-chain interactions with your product to measure ad performance and billing. In other words, Specify operates on a performance-based pricing model (Cost Per Transaction, or CPTx), where you pay only for actual conversions (on-chain transactions) rather than for ad impressions or clicks. 

3. Campaign Structure and Billing  

3.1 Performance-based billing. 

By creating a campaign, you agree to pay for each conversion at the rate you’ve set (performance-based Cost Per Transaction price, i.e., a CPA for each on-chain conversion).  

3.2 Conversion definition. 

A conversion is defined as a transaction with your registered smart contracts by a user who has not interacted with your product in the 45 days prior to the campaign. Advertisers must register all relevant smart contracts. 

A conversion is defined as follows: (a) your active users – anyone who has interacted with your product in the 45 days before the campaign start – will not count as conversions; (b) your inactive users – those who have not engaged with your product in the 45 days before the campaign – will count as conversions if they engage during the attribution window. A conversion occurs when a user who was shown ad completes a transaction with one of specified smart contracts within the attribution window. 

3.3 Attribution window 

The attribution window is the time frame in which a user’s transaction can be counted as a conversion. It spans the entire duration of the campaign and continues for two (2) weeks after the campaign ends. Any qualifying transactions that occur during this window (even after ads stop running) will be counted and billed as conversions. 

3.4 Wallet linking 

We may treat multiple blockchain wallet addresses as one user (for example, if we have reason to believe they belong to the same person). In such cases, if any of those linked addresses was served ad, then a transaction by any of the linked addresses can be counted as a conversion. This ensures conversions are tracked accurately even if a user switches wallets. 

3.5 Campaign limits 

You may set optional spending limits (e.g., a budget cap) for campaigns through our platform interface. If no such cap is set, all qualifying conversions without an upper limit will be billed for. 

3.6 Verification and proof 

All billed conversions will be backed by blockchain transaction hashes viewable in our platform. 

3.7 Payment terms 

Specify will issue invoices for conversions typically on a campaign-by-campaign basis. You agree to pay each invoice within thirty (30) days of receipt. Any late payment may result in suspension of your account and will accrue interest at 1.5% per month (or the maximum rate permitted by law) on the overdue balance. 

4. Campaign management 

4.1 Campaign control 

You may pause or stop your campaigns at any time through the platform. Pausing/stopping will prevent any new ads from being shown to users. However, any user who was shown your ad before the pause/stop may still complete a conversion within the attribution window, and those conversions will be tracked and billed accordingly. 

4.2 No minimum requirements 

There are no minimum spend or duration requirements for campaigns. 

4.3 Conversion and attribution disputes 

If you believe a conversion was incorrectly attributed to your campaign, you may initiate a dispute via our platform’s dispute process. We will review all attribution disputes in good faith and make a determination at our sole discretion. It’s in both parties’ interest to resolve any billing inaccuracies fairly; however, our determination will be final. To avoid disputes, please discuss any specific attribution rules or edge cases with us before launching your campaign. This might cover, for example, your concerns about certain user behaviours or transactions being counted. 

5. Content standards 

5.1 Prohibited content 

We do not accept advertising for illegal, harmful, misleading, violent, or discriminatory content, nor any other content that violates our Advertising Policy or that we deem harmful or inappropriate. We reserve the right to reject or remove any advertisement that violates these content standards. 

5.2 Ad Approval Process 

All advertisements undergo our comprehensive screening before they can be displayed. This process includes automated scanning for prohibited content, manual review against our content guidelines, technical validation of creative performance, Web3 verification of security audits and final approval by our team. We strive to complete standard ad reviews within 2 business days, though times may vary. Ads that do not pass one of these stages will be rejected or sent back for revision.  

5.3 Ad Performance 

We reserve the right to reject or require changes to ads that we believe will not perform well enough to generate conversions. Because our model means we only earn revenue when ad converts, we may ask to improve ad content/quality or we may decline to run ads that are unlikely to succeed.  

6. Data and Privacy 

6.1 Data Collection 

We do not collect any private personal data about users viewing or interacting with ads. All tracking is done using public blockchain information (such as wallet addresses and transaction records) that is openly available on the blockchain network 

6.2 Compliance 

Because we rely on public on-chain data and do not enrich it with private personal information, our platform inherently minimizes privacy impact. We nonetheless adhere to privacy best practices and relevant regulations in handling any data. 

7. Intellectual Property 

7.1 Ad Creative Ownership 

You retain ownership of your ad content. You grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, and display your ad content solely for the purpose of providing our services (e.g., delivering your ads on publisher sites and within our platform, and internally to analyze campaign performance). 

7.2 Campaign Data Ownership 

Specify owns all data generated through our platform about campaign performance, user interactions, and analytics. We grant you the right to access and use the performance data of your campaigns for your internal business purposes, but you may not resell or sublicense our analytics. 

7.3 Use in Marketing  

Unless you opt out of this in writing (e.g., by emailing us at a designated address), you grant us permission to use and share your campaign performance data for our business development purposes, including in case studies, presentations, and marketing materials. This includes the right to reference you as a client (using your name and logo) and to disclose high-level metrics (for example, approximate CPA ranges or conversion counts), but not exact financial figures without your consent. We will make reasonable efforts to notify you when featuring your campaign, and you may withdraw this permission at any time by written notice 

8. Termination 

8.1 Termination by Advertiser 

You may terminate your use of our platform at any time by stopping or deleting all active campaigns. If you wish to close your account entirely, please notify us in writing. You will remain responsible for any fees incurred up to the termination date and for any conversions that occur within the attribution window after termination, as those resulted from ads served while your campaign was active 

8.1 Termination by Specify 

We reserve the right to suspend or terminate your access to our services if you violate these Terms or any applicable policy, fail to pay amounts due, or if in our sole discretion we determine that your continued use of the platform is detrimental to our interests or those of our partners. We may take such action with or without notice to you. In cases of minor or remediable issues, we will attempt to communicate with you before termination; however, we are not obligated to do so. 

9. Limitation of liability 

To the fullest extent permitted by law, in no event will our total liability arising out of or relating to these Terms or your use of our services exceed the total amount you paid to us in the six (6) months immediately prior to the event giving rise to the claim. We will not be responsible for any indirect, special, incidental, or consequential damages (such as lost profits or lost data) arising from your use of the platform, even if we have been advised of the possibility of such damages. 

10. Indemnification 

You agree to indemnify, defend, and hold harmless Specify and its affiliates against any third-party claims, losses, liabilities, or expenses (including reasonable attorneys’ fees) that arise from your use of our services, the content you provide, or your breach of these Terms. In other words, if your actions or content cause us to face a legal claim or incur costs, you will be responsible for those costs. 

11. Representations and Warranties 

You represent and warrant that you have all necessary rights to the ad content you submit; that your advertisements and the products/services they promote comply with all applicable laws and regulations; that you are authorized to enter this agreement (and if you’re signing for a company, you have the authority to bind that company); that all information you provide to us (e.g., campaign parameters, company details) is accurate and current; and that any smart contracts you promote have been security-audited by reputable, independent auditors (consistent with our Web3 security requirements ). 

11.2 Disclaimer of Warranties 

SPECIFY PROVIDES ITS SERVICES ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS. To the maximum extent permitted by law, we disclaim any and all warranties of any kind, whether express or implied, that are not expressly set out in these Terms, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We make no guarantee of the effectiveness of advertisements or any specific conversion results or rates. 

12. Force Majeure (Uncontrollable Events) 

Neither party will be liable for any failure or delay in performance caused by circumstances beyond its reasonable control. This includes, but is not limited to, events such as natural disasters, wars, telecommunications or internet outages, as well as blockchain-specific issues like network congestion, network attacks, hard forks, or other disruptions to blockchain networks. 

13. Modifications to Terms 

We may modify or update these Terms from time to time. If we make material changes, we will notify users via the platform or email; however, it is ultimately your responsibility to review the Terms periodically. Any continued use of our services after updated Terms are in effect will constitute your acceptance of the changes. 

14. Confidentiality 

14.1 Confidential Information 

Confidential information includes any non-public information that one party provides to the other in connection with the services that is either marked confidential or that should reasonably be understood as confidential given its nature. 

14.2 Use Restrictions 

Both parties will restrict access to the other’s confidential information to their personnel or advisors who need to know it to fulfill the purposes of this agreement, and only if those persons are bound to confidentiality obligations at least as strict as this Section 

14.3 Exclusions 

Confidentiality does not apply to public information, independently developed info, or disclosures required by law. Additionally, either party may disclose confidential information to the extent required by a valid legal process or government request, provided that the disclosing party gives prompt notice (if legally permissible) to the other party and cooperates in any effort to obtain a protective order or otherwise limit the disclosure 

15. Governing Law 

These Terms and any disputes arising out of or related to them or our services will be governed by the laws of Estonia, excluding its conflict of laws principles. Any such disputes shall be resolved exclusively in the courts of Estonia, and both parties consent to the jurisdiction of such courts. 

16. Third-Party Integrations 

16.1 Third-Party Services 

Your use of any third-party service (for example, using a web3 wallet or a block explorer in conjunction with our platform) may also be subject to the terms and policies of those third parties. We are not responsible for the availability, security, or functionality of third-party services, and we do not endorse or assume liability for any third-party products or services integrated with our platform.” 

16.2 API Usage 

Your use of any application programming interface (API) we provide is subject to additional API Terms of Service which you must agree to before using the API. Such use may also be subject to certain call limits or rate restrictions that we will specify. If you do not agree to the API-specific terms, you are not authorized to use our APIs. 

17. Compliance with Laws 

17.1 Regulatory Compliance 

You are responsible for ensuring your advertisements comply with all applicable laws. We do not provide legal review of your content, and our approval of an ad does not imply that it is legally compliant. You should consult your own legal advisors to ensure compliance in all target jurisdictions. 

17.2 Tax Obligations 

All payments to or from Specify are considered net of any taxes. We do not withhold taxes on your behalf unless required by law, so you are responsible for calculating and remitting any applicable taxes or duties arising from the services (for example, VAT or income tax in your jurisdiction). 

18. Entire Agreement 

These Terms, together with our Advertising Policy, Publisher Policy, and any specific agreements pertaining to your use of the platform (such as a campaign insertion order or referral program agreement), constitute the entire agreement between you and Specify regarding the services. They supersede all prior discussions, proposals, or understandings (whether written or oral) relating to the subject matter. 

19. Survival 

The termination or expiration of these Terms will not affect those provisions which by their nature are meant to continue, including sections on payment obligations, intellectual property rights, limitation of liability, indemnification, confidentiality, and any others that logically would survive. 

20. Severability 

If any part of these Terms is invalid, the rest remains enforceable. Invalid parts will be modified to best reflect the original intent and the remaining provisions will remain in full force and effect 

21. Subprocessors and Service Providers 

21.1 Use of Subprocessors 

We may engage subprocessors (e.g., cloud providers) and transfer information to them as needed. By using our services, you consent to our use of these providers and the transfer of information to them (which may be in other jurisdictions) as necessary for the provision of services 

21.2 Data Processing 

We require all subprocessors to implement appropriate security and confidentiality measures, contractually obligating them to protect your information to standards equivalent to ours. 

21.3 Subprocessor Changes 

We maintain a list of our current subprocessors (available to you upon request to our support team). We reserve the right to add or replace subprocessors at any time; any new subprocessors will be required to agree to substantially similar obligations for data protection and confidentiality as described here. By using the service, you authorize us to engage such subprocessors as needed.