Terms of Service

Last Updated: April 15, 2025

1. INTRODUCTION

These Terms of Service ("Terms") govern the relationship between The Internet Community Company OÜ, operating under the brand name "Specify" ("we," "us," "our", "Company") and users of our advertising platform ("Advertiser," "you," "your"). By clicking "Create" on our platform or otherwise using our services, you agree to these Terms in their entirety.

2. SERVICE DESCRIPTION

Specify offers a blockchain-based advertising platform that tracks on-chain transactions to measure ad performance and determine billing for campaigns.

3. CAMPAIGN STRUCTURE AND BILLING

3.1 Performance-Based Billing

Our platform bills based on actual on-chain contract usage by users who are shown your advertisements. By creating a campaign, you agree to pay for conversions at the agreed-upon Cost Per Acquisition (CPA) rate.

3.2 Conversion Definition

Unless a custom definition is explicitly agreed upon in writing the following definition of a Conversion applies, according to Specify’s technology and on-chain activity tracking methods:

• Active users are defined as users who have engaged with your product, within a 45 day period, prior to the campaign start date ("active users") and will not be counted as conversions.

• Inactive users are defined as users who have engaged with your product in the past, but not engaged with your product, within the 45 day period, prior to the campaign start date ("inactive users") and will be counted as conversions.

• A "conversion" occurs when a user who has been shown your advertisement completes a transaction with any of your registered smart contracts within the attribution window.

3.3 Attribution Window

The attribution window spans for the duration of the campaign and continues for a period of two (2) weeks after a campaign ends. Any qualifying transactions during this period will be billed as conversions.

3.4 Wallet Linking

We may link multiple wallet addresses to the same user for conversion tracking purposes. Transactions from any linked wallet will count as a conversion if any associated wallet has been shown your advertisement.

3.5 Campaign Limits

You may set optional spending limits for your campaigns. In the absence of such limits, billing will be based on all qualifying conversions.

3.6 Verification and Proof

We will provide verifiable proof of all conversions through blockchain transaction links accessible via our platform interface.

3.7 Payment Terms

Payment is due within thirty (30) days of invoice receipt. Late payments may result in suspension of services and accrue interest at 1.5% per month.

4. CAMPAIGN MANAGEMENT

4.1 Campaign Control

You may pause or stop campaigns at any time. However, this will only prevent new ads from being shown. We will continue to monitor for and bill conversions from users who were shown ads before the pause/stop.

4.2 No Minimum Requirements

There are no minimum duration or spending requirements for campaigns.

4.3 Dispute Resolution

You may dispute attributions through our platform. We will review all disputes in good faith, but retain sole discretion in determining their validity. To avoid disputes, specific attribution concerns should be discussed with our team before campaign launch.

5. CONTENT STANDARDS

5.1 Prohibited Content

We do not accept advertising for:

• Adult content (18+)

• Gambling services or products

• Unverified health claims or unapproved medical treatments

• Discriminatory or hateful messaging

• Misleading or deceptive claims

• Counterfeit products or intellectual property violations

• Weaponry or dangerous products

• Political campaign materials

5.2 Ad Approval Process

All advertisements undergo our screening process, which includes:

• Automated scanning for prohibited content

• Manual review against our content guidelines

• Technical validation of creative performance

• Web3 verification of security audits

• Final approval by our team

5.3 Ad Performance

We reserve the right to reject or modify ads that we believe will not perform adequately, as our billing model depends on successful conversions.

6. DATA AND PRIVACY

6.1 Data Collection

Our service utilizes public blockchain data to track user interactions with advertised products. No private user data is collected beyond what is already publicly available on-chain.

6.2 Compliance

Our services comply with applicable privacy regulations, including GDPR and CCPA, to the extent they apply to public blockchain data.

7. INTELLECTUAL PROPERTY

7.1 Ad Creative Ownership

Advertisers retain ownership of all creative content submitted for campaigns.

7.2 Campaign Data Ownership

Specify owns all data generated through our platform regarding campaign performance, user interactions, and analytics.

7.3 Use Case Studies and Marketing

We may use campaign performance data in case studies, marketing materials, presentations, or other promotional content. Unless you explicitly opt out in writing, you grant us permission to:

• Share campaign metrics (e.g., performance statistics, conversion rates)

• Reference your company as a client (including use of your logo and company name)

• Create use case studies based on your campaigns

• Disclose approximate CPA rate ranges and conversion counts

For example, we might state "Client X paid a CPA in the $20-$40 range" or "The campaign achieved over 200 conversions."

You may opt out of any or all of these permissions by contacting us in writing. We will not share exact CPA rates or precise total spend amounts without your express written consent. We will make reasonable efforts to notify you when featuring your campaign in a case study.

8. TERMINATION

8.1 Termination by Advertiser

You may terminate your use of our services at any time by stopping all active campaigns. You will remain responsible for all fees incurred prior to termination and for conversions that occur within the attribution window after termination.

8.2 Termination by Specify

We reserve the right to suspend or terminate your access to our services for violation of these Terms, non-payment, or for any other reason at our sole discretion.

9. LIMITATION OF LIABILITY

Our total liability arising out of these Terms or your use of our services shall not exceed the total amount paid by you to us in the six (6) months preceding the event giving rise to such liability.

10. INDEMNIFICATION

You agree to indemnify and hold harmless Specify and its affiliates from any claims, damages, or expenses arising from your use of our services or violations of these Terms.

11. REPRESENTATIONS AND WARRANTIES

11.1 Advertiser Warranties

You represent and warrant that:

• You have all necessary rights and permissions to use and display all content submitted for advertisements

• Your advertisements and advertised products/services comply with all applicable laws and regulations

• You have the legal authority to bind the entity you represent to these Terms

• All information provided to us is accurate, complete, and current

• Your smart contracts have undergone security audits by reputable auditors

11.2 Disclaimer of Warranties

SPECIFY PROVIDES ITS SERVICES ON AN "AS IS" AND "AS AVAILABLE" BASIS. WE MAKE NO WARRANTIES OR REPRESENTATIONS REGARDING THE EFFECTIVENESS OF ADVERTISEMENTS OR SPECIFIC CONVERSION RATES.

12. FORCE MAJEURE

Neither party shall be liable for any failure to perform due to causes beyond its reasonable control, including but not limited to blockchain network congestion, network attacks, hard forks, or other blockchain-specific disruptions.

13. MODIFICATIONS TO TERMS

We may modify these Terms at any time. Continued use of our services after modifications indicates your acceptance of the updated Terms.

14. CONFIDENTIALITY

14.1 Confidential Information

Each party may have access to confidential information of the other party. Confidential information includes campaign strategies, pricing details, customer lists, and technical specifications not publicly available.

14.2 Use Restrictions

Both parties agree to:

• Maintain the confidentiality of such information

• Use confidential information solely for purposes of performing under these Terms

• Return or destroy confidential information upon termination

14.3 Exclusions

Confidentiality obligations do not apply to information that:

• Is or becomes publicly available through no fault of the receiving party

• Is independently developed by the receiving party without use of confidential information

• Is rightfully received from a third party without restriction

15. MODIFICATIONS TO TERMS

We may modify these Terms at any time. Continued use of our services after modifications indicates your acceptance of the updated Terms.

16. GOVERNING LAW

These Terms are governed by the laws of Estonia. Any disputes shall be resolved in the courts of Estonia.

17. THIRD-PARTY INTEGRATIONS

17.1 Third-Party Services

Our platform may integrate with or connect to third-party services, including blockchain networks, block explorers, and wallet services. We are not responsible for the availability or functionality of these third-party services.

17.2 API Usage

Your use of any APIs we provide is subject to additional API Terms of Service and rate limitations.

18. COMPLIANCE WITH LAWS

18.1 Regulatory Compliance

You are responsible for ensuring your advertisements comply with all applicable laws and regulations, including those relating to:

• Data protection and privacy

• Consumer protection

• Financial promotions

• Cryptocurrency and token offerings

• Securities regulations

18.2 Tax Obligations

You are solely responsible for determining and paying all taxes applicable to your transactions and use of our services.

19. ENTIRE AGREEMENT

These Terms, together with our Advertising Policies and any specific campaign agreements, constitute the entire agreement between you and Specify regarding our services.

20. SURVIVAL

Sections relating to Payment Terms, Intellectual Property, Limitation of Liability, Indemnification, Confidentiality, and any other provisions that by their nature should survive termination shall survive any termination or expiration of these Terms.

21. SEVERABILITY

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

22. SUBPROCESSORS AND SERVICE PROVIDERS

22.1 Use of Subprocessors

We may engage third-party service providers and subprocessors to assist in providing our services. By using our services, you consent to the transfer of information to these subprocessors as necessary to provide our services.

22.2 Data Processing

Our subprocessors may have access to campaign data, ad creatives, and performance metrics solely for the purpose of providing and improving our services. All subprocessors are bound by confidentiality obligations at least as protective as those in these Terms.

22.3 Subprocessor Changes

We maintain a list of current subprocessors, which is available upon request. We reserve the right to add or replace subprocessors at any time, provided such subprocessors are subject to substantially similar obligations as set forth herein.

By clicking "Create" on our platform, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.